Shopify, founded in 2006, is a Canadian e-commerce software developer, founded by Yuan Ludtke and headquartered in Ottawa. Shopify is a platform for users to manage online stores independently. Simply put, individuals can quickly set up any e-commerce website you want on Shopify and sell goods to the whole world. And provide a full range of services including website security, page design, sales data statistics and so on. Users don't need to spend energy on software and network programming, but only need to focus on selling core business.
Shopify originated from a second-hand snowboard transfer website. At the beginning, Ludtke just wanted to be an e-commerce service and sell some skis, that is, to open an online shop and sell some high-end skis made by small snowboarding companies. After all, Yuan Ludtke is a snowboarder at school and loves selling.
However, as far as Ludtke knows, the available e-commerce software was too low to ensure the normal development of business. With the "fanaticism" of technicians, he began to create his own e-commerce software, which made the later Snowden evil.
In the process of selling snowboards, I realized that their e-commerce software might be the best-selling product, so Ludtke persuaded friends and family to raise start-up funds, and soon officially launched Shopify products (which later became the company's name), so there was Shopify that we use now.
Development trend:
Shopify really entered the high-speed development stage after 20 10, and was listed in the United States in May of 20 15, with a market value of $265,438+400 million. According to related reports, Shopify's services have covered more than 150 countries, serving more than 240,000 merchants (still growing at a rate of about 70% per year), and the average daily IP access is about 7 million. In order to make the best use of social networks, Shopify integrates information platforms such as Facebook and Twitter, so that shopkeepers can start business conversations directly with customers through these social applications on mobile apps. For example, Shopify internalizes Twitter's "Buy" button, allowing retailers to send links to recommended products through Twitter according to consumers' interests. At this point, a "Buy" button will be automatically generated in the conversation, which is convenient for consumers to complete the purchase. Sellers can also contact customers directly through facebook.
Instructions for use:
For domestic users, Shopify is more suitable for cross-border e-commerce retail exports and businesses with plans to establish independent websites. Shopify's service is charged, with a minimum plan of $9 and monthly payment. There is no store in the $9/month plan, it is just a wiki store of social networking sites, and the monthly rental plan of at least $29 per month is selected to include store services. Of course, Shopify also supports 14 days free trial, and the store content set after the trial period will not be deleted. During the probation period, you can operate normally and complete the site creation and store setting. After the probation period, you can choose the corresponding payment scheme according to your own needs.
Shopify is a SaaS-based e-commerce service software. You don't need to install it, and you don't have to worry about a series of problems such as upgrade, maintenance, security, program development, server configuration, etc. You can enjoy customized online shop templates, marketing methods, business sales analysis and inventory management services just by choosing a payment scheme. So in principle, there is no need for programmers and designers to develop and design shops. Even without professional knowledge, you can get the e-commerce website you want with a few buttons. Moreover, Shopify is an independent site, which can set up independent domain names, support the purchase of domain names on Shopify, and can also bind domain names purchased by third-party domain name service providers.
To open a shop with Shopify, you need at least a PayPal account with real-name authentication and a credit card that can accept US dollars to pay the monthly fee for using Shopify. By default, every 30 days is a calculation period, unless you choose an annual payment scheme. Shopify will send you a detailed list of mail expenses on each billing day, and the related expenses will be automatically deducted from the credit card.
Unlike other e-commerce platforms, Shopify can bring its own traffic, but it is only a tool to build an independent website, and it needs to promote the store through the self-operation of merchants. Because Shopify integrates information platforms such as Facebook and Twitter, its store traffic mainly comes from the drainage of Facebook and Twitter, or is obtained through search engines.
Shopify's homepage can be translated into any language according to your own needs, but only English is supported in the background. The operation and management of Shopify website can also choose to use third-party ERP tools, which can not only solve the problem of weak English foundation, but also realize the integration and systematization of management process. For example, the store secret has been docked with Shopify, and one account can authorize multiple Shopify websites at the same time, which supports the completion of billing and delivery in the store secret. After delivery, the waybill number will automatically return to Shopify platform. It also supports related data support such as order performance summary and profit calculation, and realizes the integrated management process of warehouse, procurement and supplier management.