(1) access. Make fruitful visits and observations to customers.
(2) subdivide customers. Identify target markets and potential customers.
(3) Risk management. Effectively monitor and control customer risks.
(4) Customer relationship management. Keep in touch with customers and mobilize their resources.
(5) Customer analysis and evaluation. Conduct all-round analysis and evaluation of customers.
(6) communication. Use effective communication means and communication strategies to maintain the relationship with customers.
(7) negotiation. Negotiate business with customers.
(8) Business transaction: guide customers to complete business transactions.
Extended data
Quality requirements of account managers
A qualified account manager must have good social communication and organization and coordination skills, modern management consciousness and team spirit of time management, warm and cheerful personality, a sense of responsibility, familiarity with the functions of various financial products and rich management experience in market research and customer development.
Junior and intermediate account managers shall meet the following requirements:
(1) Moral quality. Should have a strong sense of responsibility and dedication to work, and strictly observe the secrets of banks and customers.
(2) Marketing skills. Be able to comprehensively use market segmentation, market positioning and marketing means.
(3) comprehensive knowledge. Have a deep understanding of finance, marketing and law, and be familiar with all aspects of banking business.
(4) analytical ability. Be able to understand all aspects of your work scope, be able to comprehensively analyze customers, and have a strong foresight of customer risks.
(5) planning ability. The work objectives are clear and feasible, the plan is feasible, the budget arrangement is accurate and effective, and the work progress is orderly.
(6) coordination ability. I am good at expressing my own views and opinions, maintain a good working relationship with the management and business level of the bank, and have a strong team spirit.
Baidu Encyclopedia-Account Manager