How to do well the market development of gas companies.

Government support is determined by the characteristics of municipal public utilities. Government support can not only affect the operation of gas companies in planning approval, charging, etc., but also directly affect the market development, because it has the advantages of policies and resources, which can directly determine the development space of gas companies: \ x0d \ a. Policy 3: Simultaneous new building policy-government-controlled boiler renovation and CNG vehicles \ x0d \ b. Relocation of resources, resettlement houses and affordable housing, so the support of local governments is important to the development of the gas market. It should be done at the company level, so as to create a good environment for market development! If the elite team wants to do a good job in market development, it must have a well-structured, capable and resilient market development team, which can be hired from outside, but come from all departments of the company faster. As a matter of fact, the professional knowledge and literacy required by the personnel of various departments in the current organizational structure of gas companies already include the knowledge and skills needed to develop various market segments of the gas industry. \x0d\ Construction/cost/energy comparison of user affinity, persuasiveness and service consciousness between new buildings and old communities. CNG automobile filling station-production and operation departments standardize operation, collect money-refuel. Of course, these candidates only have a preliminary professional foundation, and they need continuous training after the team is formed. \x0d\ Horse racing is inferior to horse racing. Only in actual combat can an elite team be formed. And the formation of a reasonably configured elite team is the basis of market development! The performance policy is used by the right person, and a good assessment policy is needed to give full play to the role of people! \x0d\ Premise: Time-varying-different policy principles in different historical stages: index decomposition, unified profit range under pressure, rewards and punishments for all, and incentives for all; Cooperation standard of project progress department: new building entrustment; Reward for industrial and commercial users in old residential areas (only when the indicators are completed): quarterly summary, reward and punishment for summing up experience once, model award for stimulating competition awareness-exceeding the first prize-setting quarterly targets \x0d\ Conditions: market developers should not only negotiate and sign contracts, but also have corresponding assessment policies for design, engineering, operation, customer service and other departments according to the linkage assessment of ignition and ventilation, so as to ensure the smooth progress of related work. A good performance appraisal policy can clarify the responsibilities of market developers, standardize their behavior, stimulate their fighting spirit, and play a role in standardizing and promoting! All departments cooperate with a well-trained elite team, and under the encouragement of effective market development performance policies, the company has created a good environment and carried out market development in areas with successful conditions. However, market development is not isolated and cannot be separated from follow-up support such as engineering construction, ignition and ventilation. Therefore, it is necessary to form a market-oriented Wei Fen within the company. \x0d\ 1 scientific and reasonable business process specification: when will community users be ventilated? New year's day? Spring Festival? It is difficult to answer the ignition and ventilation time of users on May Day, which is a common phenomenon in market development. It depends on when the project is completed, whether it can be accepted smoothly, ignition and ventilation time and other factors. However, if market developers can't even answer this question, how can they say users? Therefore, the company should establish a set of scientific and reasonable business process specifications, clarify the responsibilities and time limits of various departments in the process of design, construction, project acceptance, ignition and ventilation, and establish the dominant position of the market in the system. \x0d\2 It's very difficult to develop an old residential area with multi-department joint and on-site office, largely because we have to talk to users one by one, and users' situations are different and affect each other. Therefore, when the old community is just ignited and ventilated, it is necessary to form a momentum at the scene, and relevant departments should go out to work on the spot together, and implement assembly-line industry and one-stop service to maximize the impact on users. Marketing (market development and publicity, charging) engineering (construction, installation) customer service (user manual, safety instructions) operation (acceptance, ignition) determines the leading position of marketing department in the company in practice! Only by truly establishing the leading position of market development in the company can we implement the concept of customer first and provide strong support for market development. \x0d\ Marketing management Of course, after doing the above four aspects well, in the daily market development, we have to determine different market conditions: marketing strategy, publicity and advertising, internal management and employee training. Conclusion: The market development of gas companies is a systematic project, and its particularity is determined by the nature of our industry. As a municipal public utility enterprise, there is government supervision to serve thousands of households. What we want to develop is regulatory monopoly. Among the five elements of market development of gas companies, only marketing management can be done by the marketing department itself. Do a good job in government relations and create a good market development environment; Establish an elite team to lay the foundation for market development; Formulate appropriate performance appraisal policies to stimulate the enthusiasm and sense of responsibility of market developers; Determining the leading position of the marketing department in the company, implementing the concept of "customer first" and providing strong support for market development are all things that the company management can do. This is the role of management in market development.