Case Analysis of Wang Laoji's Trademark Dispute

1. Wang Laoji's history and trademark rights

Wang Laoji is a herbal herbal herbal tea, which was founded in 1828 and has a history of one hundred years. 1995, Guangdong wanglaoji beverage co., ltd was established, registered the trademark of "wanglaoji" and became the official manufacturer of the brand. The trademark has been certified at home and abroad.

2. The listed company borrows from the backdoor and is suspected of misappropriating trademark rights.

In 2008, Jiuyao Group Co., Ltd. was transformed into Shenyang Jiuzhoutong Pharmaceutical Group Co., Ltd. by borrowing Shenyang Niuyu Group Electronics Co., Ltd., and Jiuzhoutong had a trademark dispute with Guangdong Wanglaoji Beverage Company. Wang Lao Ji Beverage Company accused Jiuzhoutong of infringing Wang Lao Ji's trademark rights and trying to steal Wang Lao Ji's commercial interests. In addition, Wang Laoji Beverage Company also claimed that Jiuzhoutong had stolen the right to use its trademark, which had been proved before. Jiuzhou Tonggui said that it had purchased trademark transfer procedures from Guangdong Administration for Industry and Commerce.

3. The court heard and applied to cancel the trademark.

2065438+In July 2006, Guangzhou Intellectual Property Court publicly pronounced that the trademark of Guangdong Wanglaoji Beverage Co., Ltd. was a commodity with legal trademark ownership, and ordered the parties Wang Fengshan and Nathan Chen to immediately stop using and promoting all the names of Jiuji Wanglaoji in People's Republic of China (PRC). In addition, Jiuzhoutong is also considered to have infringed the trademark rights of Wang Laoji Beverage Company, including trademarks such as Wang Laoji, and therefore announced the revocation of the right to use the trademark of Wang Laoji. Jiuzhoutong appealed, but it was eventually rejected and the first-instance judgment was upheld.

4. Ending and enlightenment

As a result of this case, Wang Laoji Beverage Company successfully defended its trademark rights and announced the revocation of the right to use the trademark of Jiuzhoutong. This also reminds enterprises and investors to be very cautious in trademark registration and rights protection, not to infringe other people's trademarks, and to protect their own trademark rights. Enterprises should protect their own brands in time, standardize internal management, do a good job in copyright application and maintenance, prevent others from imitating or stealing their own rights and interests, and ensure the normal development of enterprises.