Heir to a vast empire.
In China, the brand Wahaha seems to be very famous. Since its establishment 24 years ago, this food and beverage company has been developing and growing, ranking first in the beverage industry in China in 14. According to the information released by Wahaha Group, "Wahaha" has 60 bases and more than 60 subsidiaries in 29 provinces, municipalities and autonomous regions. Its products cover nine categories 150 varieties, including milk-containing beverages, bottled water, carbonated beverages, tea drinks, juice drinks and canned foods, among which bottled water, milk-containing beverages and canned eight-treasure porridge rank first in China for many years. The company has 30,000 employees and total assets of over 32 billion yuan. Suddenly, "Wahaha" became an empire. In this empire, the founder Zong is undoubtedly the center of power and the "emperor". As the "emperor's daughter", Fuli Zong is called the "princess", and she is the "handpicked" successor of Wahaha Empire.
The patriarch has a daughter who has just grown up.
Fuli Zong, born in 1982, grew up in a happy family. Zong Houqing, an old son, loved his daughter in every way. If the difference between her growing experience and others is that she was born under the red flag and grew up in a foreign country. After finishing junior high school in Fuli Zong, as one of the first practitioners of the current upsurge of studying abroad for young people, she went to the United States and entered San Marino High School in Los Angeles, California. Four years later, Fuli Zong entered Pepperdine University, majoring in international trade.
Years of studying in the United States not only broadened her horizons and enriched her knowledge, but also had an important impact on shaping her personal character. Under the influence of multiculturalism, she has formed an independent, confident, frank and rigorous style.
As the saying goes, "tiger father has no dog daughter", in 2005, after returning from the United States, she served as the assistant director of the management committee of the second Xiaoshan base of Wahaha Group, and later served as the deputy director of the management committee of Xiaoshan base and the president of Hangzhou Hongsheng Beverage Group. In 20 10, hongsheng beverage achieved revenue of 6.437 billion yuan. After that, she began to take charge of the import and export business of Wahaha Group, became the general manager of the import and export company, and began to explore the road of internationalization. Last year, the income of import and export companies reached $28 million. In recent years, she has frequently gone abroad and participated in a large number of international exhibitions, with the aim of pushing Wahaha products to the world. In the exploration of internationalization, Fuli Zong realized that the real internationalization is not selling a few bottles of drinks abroad, but the whole production chain, including production, sales and procurement supply chain, is built on a global scale. Her lofty ambition made her hope that Wahaha would become the first truly international food enterprise in China.
The most diligent princess
Compared with the public's impression or prejudice of the "rich second generation", Fuli Zong is called "the most diligent princess". She is almost the first person in the company to leave at the latest every day. She has a strong workaholic drive just like her father.
What the princess wants to do most is to link Wahaha brand with healthy nutrition, make Wahaha more international and diversified, and develop upstream and downstream around the main business. Wahaha really went out to explore the international market, starting from 20 1 1 year. In the past, we basically cooperated with Chinese doing business abroad to produce products according to each other's orders, and the sales channels of products were limited to some Chinese supermarkets and communities. Therefore, Fuli Zong visited many operators of mainstream supermarkets in Europe and America, and began to ponder and develop products suitable for European and American consumers.
If you want to make it, you must make the most distinctive drink in China, and tea drinks are well deserved. Fuli Zong and her team decided to develop products on concepts such as low sugar and herbs. Tea drinks sold in China market are generally sweet, while European and American consumers prefer the original taste of tea. In order to adjust the most suitable taste, Hongsheng cooperated with Zhejiang University to set up a sensory evaluation team for foreign students in Zhejiang University to conduct regular product testing.
After all, the number of international students in Zhejiang University is limited. Every time she goes abroad to participate in the exhibition, she will bring the newly developed tea drinks and find someone at the venue. "What kind of tea would you like to drink? Do you like the smell? Is it sweet or sour? What kind of price is acceptable? " ..... For each taster, she will ask a series of questions quickly and continuously.
Outside the exhibition, she will take several colleagues to the supermarket to see what products sell well and which tea drinks have special packaging and labels. After many trials and improvements, at the end of last year, Wahaha's first batch of tea drinks for foreign markets was born. She also took them to supermarkets in Spain, Britain and other places to visit buyers and listen to their opinions. Now, the product is still being adjusted, and the relevant procedures and certification are also being processed.
Adaptation of management style
There is a big difference between Chinese and western breakfasts of the Zongs' father and daughter: the father eats big cakes and fried dough sticks, and the daughter eats bread and milk. There are also differences between father and daughter in management style. Fuli Zong admits that his way of managing enterprises is different from his father's humanized management, and he prefers institutionalized management, while his father's management style is more about issuing instructions and being executed by subordinates.
Having lived abroad for many years, Fuli Zong has long been used to this straightforward expression. When things that should be run according to the system deviate, she will find the person in charge to express her dissatisfaction directly and take a tough attitude. Some employees can't stand it, and sometimes she will go to Zong to cry. To this end, the employee evaluation she heard was: "They think I am much more difficult to get along with than my father, and I am more strict with me." She thinks that her father is gentle with cadres. "This is an obvious difference. I'll tell you directly when I choose someone. I hope you can do something for me. If an employee does something wrong, I will not tolerate it because the company system is here. "
After being complained, her father usually asks her to change her working style. At first, Fuli Zong did not accept it. For a long time, the contradiction between her and her father due to different management styles became the "biggest setback" she encountered.
Fuli Zong currently manages more than 5,000 employees, accounting for 1/6 of the total employees of Wahaha Group. She expressed the hope that she can not only bring salary growth to employees, but also create a platform for employees to "grow together" with her.
"What I hope I can learn, they should also learn," she said. However, she also admits that it is not easy to do this, but she is "working hard".
"I think that when any enterprise needs to make some succession or changes, it should look at what direction this enterprise should take in the future, and then decide who is next according to the direction of this enterprise. Not that I need to do this job because I am his daughter. " Fuli Zong said.
Try to change the image of China food.
2065438+September 2002, Fuli Zong donated 70 million yuan to the Education Foundation of Zhejiang University to set up the Education Fund of R&F Food Research Institute of Zhejiang University to support the construction and development of food discipline in Zhejiang University. It is reported that 85% of the donation will be used for undergraduate education and teaching. R&F Food Research Institute of Zhejiang University will devote itself to innovating the existing education and scientific research system, building a talent training and scientific research platform in the field of food nutrition and safety, and cultivating professional and research-oriented international high-end talents for the food industry in China.
"I hope the future R&F Food Research Institute is a business card of China. I'm sure I can do it. I am still so young. There are thousands of food research institutes in China, but none of them has its own characteristics, and the whole basic research is out of order. I hope to turn this institute into a unique one as a way to change the present situation in China. First of all, we will train some talents for China's food industry. These talents can come from research institutions, regulatory agencies or experts in other fields. Secondly, it is necessary to provide a platform for international exchange, ideological collision and theme innovation. We need to do more basic research in the field of scientific research, make up lessons and add some research with China characteristics. For example, soybean originated in China, and China is the origin of soybean, but they didn't do in-depth research. It was thoroughly studied by European and American countries and eventually became their thing. " In Fuli Zong's view, the Food Research Institute will become a cornerstone of Wahaha's internationalization.
Fuli Zong said, "My father's generation came from an era when we needed to fill our stomachs, and experienced an era of great economic changes in China. Relatively speaking, the young people of my generation are not short of necessities, but they have a strong desire to prove themselves. As for her, she hopes to prove to the world in the food and beverage industry that China enterprises can do far more than what they are doing now. Wahaha is the largest beverage enterprise in China. If I don't pay attention to the development of the catering industry, don't I think I will have a lot less to do? I don't even promote the development of this industry. China will not have this status in the world in the future! "
Fuli Zong's road to diversification and internationalization has just begun, but Capricorn's enthusiasm for work and study is worth looking forward to. "China has a lot to learn. Some of my characters and ideas are not in line with my present state. I need some adjustments. "
The princess is out of the mountain