1, brand positioning: Chinese jewelry is positioned in the high-end market, aiming to provide consumers with high-quality jewelry products.
2. Price: The price of jewelry in China is relatively high, which can be considered as high-grade products.
3. Brand awareness: China Jewelry is currently a member of the International Jewelry Federation (CIBJO) and the only representative of China in the Federation. Chinese jewelry is the shareholder of Shanghai Diamond Exchange, the largest member, and a member of Shanghai Gold Exchange, ranking 3rd19th in "Top 500 Most Valuable Brands in China", so it can be recognized as a high-end product.