According to Tianyancha, Tianlu Milk comes from Qinghai Tianlu Dairy Co., Ltd., which was established on 200 1. Located in Xining City, Qinghai Province, it is an enterprise that mainly manufactures wine, beverage and refined tea. The registered capital of the enterprise is100000 yuan and the paid-in capital is100000 yuan. This brand is not as well-known as some large national milk brands. It has a high market share in the local market and won some awards and recognition. It was rated as a grade A product of green food and a famous brand agricultural product in China. The product quality is relatively stable and reliable, but there is still a certain gap with some large national milk brands in brand influence and market scale. Therefore, it can be said that Tianlu milk belongs to the mid-range milk brand.