What do these signals mean: Vanke's salary reduction, Pan Shiyi's selling, Sunac's suspension of land acquisition, and Evergrande's price reduction promotion?

The attitude of many real estate companies and bosses illustrates the predicament of the real estate market this year. Recently, Vanke reported that employees' salary began to tilt towards performance, and some employees reduced their salary by 40%. Two days ago, the news of Pan Shiyi's sale of assets also made a lot of noise. Evergrande began to adjust its sales strategy in September, and the promotion method has brought many achievements to Evergrande, laying a foundation for housing enterprises to exchange prices for quantity. Sunac also said at the mid-year performance meeting that it would suspend this year's land acquisition plan.

Therefore, large-scale residential enterprises and bosses show some bad feelings about the real estate market. This also triggered speculation on the direction of the real estate market. Vanke's salary reduction must come from internal adjustment. Vanke fired its employees a few months ago in order to make its work more professional and improve employee efficiency. This pay cut adjusted the calculation method of performance. The resulting salary reduction is also an attempt and incentive for employees. In real estate enterprises, it is natural that those who can work hard and those who work hard get more.

Pan Shiyi's selling comes from the self-sustaining pressure of his own commercial real estate. Li Ka-shing ran early, and Wang Jianlin's transformation has been initially completed. If Pan Shiyi still insists on retaining heavy assets, it will inevitably bring problems to the future development. The promotion of Evergrande is the strategy, and Xu Jiayin still occupies the position of the richest man in the real estate industry. The price reduction and promotion strategy also brought Evergrande more than 65.438+07 billion sales in two months. Trading price for quantity has always been Evergrande's "usual trick", and Evergrande is also happy to use it.

Sunac's suspension of land acquisition actually means cautious land acquisition. Not long ago, the Dalian plot bought at a high price from Li Ka-shing shows that Sunac still pays more attention to the quality of the plot. This also shows that Sunac does not want to rush to take land and hoard land at present, but still hopes to be steady and steady, because the property market is really under pressure. This also sends a signal from the side that the real estate market will remain stable in the future, and the real estate market is no longer a tool for real estate enterprises to "collect money".