According to official website's inquiry, Coffey FLYCO, a selected research institute, belongs to Shanghai Coffey Electric Appliance Co., Ltd., and Coffey FLYCO is a brand in China and Shanghai. Coffey Fit is positioned as a middle and low-grade brand. Coffey Electric Appliance Co., Ltd., founded in 1999, is one of the iconic brands of electric shaver industry in China and a famous brand product in Shanghai. After nearly 17 years of leap-forward development, Coffey has become an enterprise integrating R&D, razors and personal care products with "R&D design" and "brand operation" as its two core competitiveness.