New World Group and Chow Tai Fook Enterprise Co., Ltd., the parent companies of New World First Bus Service (China) Co., Ltd. (hereinafter referred to as "New Bus (China)"), firmly occupy a leading position in the markets of Hong Kong, the Mainland and Macau, and are committed to exerting the advantages and coordinating resources of all enterprise members and Mr. Zheng Yutong's family to create the strongest synergy. First World Bus (China) focuses on investing in public transport, long-distance travel and logistics in mainland cities. Its first joint venture, Kunming New World First Bus Service Co., Ltd. (hereinafter referred to as "Kunming First Bus") was put into operation in Kunming, Yunnan Province in early 2004, which marked that the First Bus (China) officially joined the mainland automobile market and injected new elements into public transport services, and Guangzhou New World Bus Service Co., Ltd. (hereinafter referred to as "Guangzhou First Bus") was established in mid-2006.
First World Bus (China) is wholly owned by Chow Tai Fook Enterprise Co., Ltd., Xinjian Group Co., Ltd. (a subsidiary of New World Group) and Xinjian Transportation Service Co., Ltd. As a high-quality brand based in Hong Kong, First World Bus (China) has successfully opened up the mainland market through Sino-foreign joint ventures, combined with the original operating advantages and experience of the two places, making its service advantages complementary, and introducing high-tech, information-based intelligent traffic monitoring and dispatching management systems and customer service information systems to improve its operation.
First World Bus (China) will continue to fully cooperate with the national "bus priority" policy and extend its perfect route network and quality service to mainland provinces and cities.