The Development Course of Huijishan Shaoxing Wine Co., Ltd.

Brief introduction of Huijishan Shaoxing Wine Co., Ltd.: It is an old-fashioned Shaoxing wine production and sales enterprise, founded in 1743 and formerly known as "Ji Yun Brewery". The company is located in the middle and upper reaches of Jianhu water system in Shaoxing.

The development course of huijishan Shaoxing wine co., ltd;

1743, the first-generation brewer Zhou founded a brewery in Zhoulou, East Pudong, Shaoxing, named "Ji Yun", and "Huijishan" made a fortune from then on.

191Yuanji old wine brewed by 5 yuan Ji Distillery, as a representative of Shaoxing yellow wine, participated in Panama Pacific World Expo held in San Francisco, USA to celebrate the navigation of Panama Canal, and won the first international gold medal of Shaoxing yellow wine.

195 1 65438+February, Chen dechang took over Ji Yun winery on behalf of the people's government and changed its name to "local state-owned Ji Yun winery".

1967 Ji Yun winery was renamed "Shaoxing Dongfeng winery".

1993 10, Shaoxing Dongfeng Winery and Hong Kong Yitong Food Co., Ltd. jointly established "Dongfeng Shaoxing Wine Co., Ltd." with a total investment of19.98 million US dollars.

1In August, 1994, the foundation stone was laid for Shaoxing Yellow Rice Wine City in China, with a total investment of1500,000 yuan and land acquisition of 197 mu.

1998 10, Shaoxing Dongfeng Winery joined forces with China Textile City Group Co., Ltd., and all the state-owned assets of Dongfeng Winery were replaced by Zhejiang China Textile City Group Co., Ltd.

From June 5438 to February 2005, in order to better implement the brand marketing strategy, "Dongfeng Shaoxing Wine Co., Ltd." was renamed as "Huijishan Shaoxing Wine Co., Ltd."

In September 2007, "Huijishan Shaoxing Wine Co., Ltd." was renamed as "Huijishan Shaoxing Wine Co., Ltd." again, and the shareholding system process was officially launched.

Honor of Huijishan Shaoxing Wine Co., Ltd.: It integrates "China famous trademark, China famous brand product, China time-honored brand, green food and national geographical indication protection product".