According to the Dong Peng Beverage Prospectus, from 20 18 to 2020, the income of energy beverage business in Dong Peng was 2.885 billion yuan, 4.003 billion yuan and 4.655 billion yuan respectively, and energy beverage became the main category contributing to the company's performance.
Lin, Chairman of Beverage Group, Lin Mugang, Executive Director of Beverage Group, Chairman of China Beverage Industry Association, Wang, former general manager of Shenzhen Oriental Enterprise Co., Ltd., and Song, Director of Dong Peng Beverage Group, attended the gong knocking ceremony.
Lin, chairman of Dong Peng Beverage Group, said at the bell ringing ceremony: "The company will continue to rely on scientific and standardized management and operation mechanisms to open the door to higher and further struggle and accelerate the entry into a new stage of high-quality development; Continue to adhere to the development path of independent innovation, and on the basis of taking the market and customers as the center, continuously accelerate the speed of innovation research and development; Continue to strive to become a healthy and developed listed benchmark enterprise and make greater contributions to the country, society and people. "
Dong Peng beverage was founded on 1994. In 2003, the restructuring of enterprises owned by the whole people was completed. In 2009, it launched the bottled "Dong Peng Special Drink" and signed a contract with Nicholas Tse on 20 13, and began to lay out the national market.
After years of development, it has successfully created a functional beverage brand "Dong Peng Special Drink" that consumers are familiar with. In addition, Dong Peng's beverage products include orange lemon tea, Dong Peng Plus _, Dong Peng 0 sugar, old beer special beverage and packaged drinking water. At present, Dong Peng beverage has formed production bases in major regions of China, such as Guangdong, Anhui and Guangxi, and its sales network covers nearly1.20,000 terminal stores nationwide.
According to Nielsen's latest data, in 2020, Dong Peng's beverage sales increased by 29.2% year-on-year, with a market share of 26.7%, sales increased by 26.7% year-on-year and a market share of 20.2%, making it the fastest growing manufacturer among the top 20 beverage manufacturers.
Zhu, a food industry analyst in China, said: "For beverages, it is necessary to further concentrate the main resources on the leading product special drinks in the future to further consolidate its market leading position. On the other hand, guided by consumer demand, we will continue to explore blank markets, actively deploy beverage products in other sub-categories and launch new products with growth potential. "
It is understood that in the future, Dong Peng beverages will continue to focus on the extraction and research of plant raw materials, so that the "Dong Peng Energy Plus" family will continue to grow and provide consumers with diversified consumption choices.