Corporate Culture of Shenzhen Zhongjin Lingnan Nonferrous Metals Co., Ltd.

Seeing mountains is mountains, and seeing water is water-the way of system.

Since 2002, Zhongjin Lingnan has implemented a series of management system integration, which has comprehensively integrated our organizational structure system, human resources system, distribution assessment system and financial management system. Implement the management philosophy of "steady operation, strict management, improvement in adjustment and development in reform". Promote the reform of total management mode with the reform of headquarters mechanism, and implement the management of production and operation process in one step before 2004, which laid a solid foundation for the development of enterprises.

At this time, the mountain is the mountain and the water is the water, so that everything can be restored to its true cost.

Seeing mountains is not mountains, and seeing water is not water-the way of strategy

On the basis of system construction, we have established a two-step business strategy, adhered to the principle of "relying on resources and taking development as the theme", seized development opportunities under favorable conditions in the international market, completed the scheduled business target of 20 10 ahead of schedule, and successfully achieved three breakthroughs, which enabled Zhongjin Lingnan to have the conditions for strategic take-off and the possibility of becoming stronger and bigger.

However, we are also clearly aware that compared with well-known foreign counterparts, Zhongjin Lingnan is small in scale, weak in advantages and weak in risk resistance. We are faced with challenges and we are often confused. Our mountains are not high and the water is not deep. From the strategic perspective of world economic development, our mountain is not that mountain, our water is not that water, and we still have a broader and larger development space.

See mountain or mountain, see water or water-the way of culture

In the journey of Zhongjin Lingnan, I have been understanding, and I have been understanding, hoping to realize a way beyond the institutional level and the strategic level, that is, the way of thinking, the way of spirit and the way of morality. In a word, the way of culture. Because culture is the highest stage of enterprise management, culture is the soul of the whole enterprise.

In the enterprise operation practice of Zhongjin Lingnan, I searched up and down, thought repeatedly, and finally realized a sentence:

Can't do it, there is no reason!

"Can't do it, there is no reason", isn't it the cultural heritage of Lingnan people in Admiralty?

"Can't do it, there is no reason", isn't this the responsibility commitment of Lingnan people in Admiralty?

"Can't do it, there is no reason", isn't it the ideal pursuit of Lingnan people in Admiralty?

"Can't do it, no reason", from the realization of this sentence to the heated discussion of the company, is generally recognized, and finally forms the core values of Zhongjin Lingnan corporate culture.

"Can't do it, there is no reason", which is concise and profound. It not only inherits the profound heritage of China culture, but also shows the spirit of the times in modern society. It not only embodies the spiritual characteristics of Lingnan people in Zhongjin, but also expresses their ideal pursuit. Matter becomes spirit, and spirit becomes matter. A short sentence contains great energy. In short, it is an investment of not less than 100 million.

Having established the core values, we are like climbing the peak of a mountain. "Once we reach the peak, you will see that other mountains are dwarfed by the sky." . At this time, we look at mountains or mountains, water or water, but this mountain and water have deeper connotations and more meaningful charm.

Now, "impossible, no reason"-Zhongjin Lingnan Cultural Declaration was officially born. It takes "impossible, no reason" as the core, leads our value orientation, locates our enterprise destiny, defines our corporate vision, and promotes our enterprise spirit. This is the cultural essence of all employees of Zhongjin Lingnan, and it is also the ideological achievement of enterprise culture construction of Zhongjin Lingnan.

The Declaration is a programmatic document that every leader, manager and employee of Zhongjin Lingnan must be familiar with and agree with. It is the basic program guiding enterprise management, the basic principle of enterprise system construction, the basic policy of enterprise management strategy and the basic guide of employees' moral cultivation.

Let's make Zhongjin Lingnan stronger, bigger, better and longer under the guidance of the Declaration!

Can't do it, there is no reason!