Writing method of enterprise management analysis
First, the system is unclear and imperfect. Without strict system and discipline, a company and an organization will definitely be inefficient and weak in centripetal force. These two are the foundations. If you don't do well, you will lose morale and distract people first. Why is the army so powerful and invincible? It talks about strict discipline. The so-called military orders are like mountains. No matter what difficulties you encounter, you can only enter but not retreat, and nothing can stop you. In this way, in the end, everything is impossible. This is the power of human heart, which comes from strict discipline and responsibility under this environment. Therefore, a successful company does not rely on employing people to manage people, but on the system to manage people. The relationship between people should be straightened out, not managed. Therefore, if we don't want to lose face, we must first formulate a fair, reasonable, clear and warm system for the company.
Second, sales have not formed a good system. The promotion plan is not clear, and the specific details of the division of labor are not clear enough, resulting in a low probability of obtaining accurate customers; The depth of platform operation and cultivation is not enough, which leads to the effect is not obvious; Customers have no good habits in marketing/follow-up. In this regard, we must first understand and obtain the most commonly used contact information and habits of customers, and then maintain an appropriate interaction frequency to let customers know your recent situation regularly. When a new product goes online, the customer will naturally see and do these things well, so once he/she has a demand, the first thing that comes to mind is you; Finally, the maintenance of old customers is the top priority! The performance created by old customers basically accounts for 80% of the enterprise. This basic law can be said to be known, but it still needs great efforts to really do it well. The so-called: touching people is nothing more than affection! Only when you impress him/her in some way will the customer be willing to maintain a long-term cooperative relationship with you.
Third, plans and goals. In 20 14 years, due to special objective reasons, most things were done halfway, and the plans and goals were not well planned, so of course, it was impossible to talk about it; Because of this, it directly led to a year of operational confusion, and it is not important whether the goal is achieved. It's a bit like being a monk for a day, and after half a year, it has little effect. Here I want to review: how terrible it is to have no planned goals and resources ready to achieve them, just like walking dead!
Fourth, the degree of professionalism. I have to say that professional companies, professional employees and professional customers can be in an invincible position. The company is unprofessional and it is difficult to win the trust of customers; Employees are unprofessional and it is difficult to catch customers, both of which are indispensable; So, keep trying, because we have no choice!
Generally speaking, the above four points can be said to be insufficient. Need to constantly improve, change if there is, and encourage if there is no! * * * Run the company well and never make a fool of yourself!
So, in my eyes, what kind of company is a good company? Different people's eyes measure a thousand standards, and there are a thousand good companies. In my eyes, a good company is like this:
First of all, we must have a good system. Just like building a house, we must lay a good foundation. But everything is impossible without its roots.
Second, we must have good profitability. Without the support of interests, like love without bread, it will not last long; Once the situation occurs, the building will collapse and disappear in an instant.
Third, we should have a good working atmosphere. Managers don't oppress others by force, and colleagues are United and friendly, and they are mutually beneficial; Encourage each other in the face of difficulties and share the fruits of success; The company's interests are supreme, and it is ethical to do things!
Fourth, there is room for development. This is true for the company itself and for the employees themselves. Only in this way can capable people realize their personal value through the company's platform; Being able to create value is our proudest thing and highlight, isn't it?
Enterprise operation and management
1, whether the division of labor within the enterprise is clear, whether the system division of labor is clear, whether the responsibilities of departments are clear, and whether the responsibilities of post personnel are clear. Because this is the foundation of establishing enterprise operation system and operation process.
2. The cooperation between internal departments, the cooperation of internal employees and the unity of enterprise leaders are also important conditions for enterprise operation. These factors can provide a good environment and execution atmosphere for enterprise operation, and are also important factors to ensure the improvement of internal work efficiency.
3. The honest service attitude of enterprises can not be ignored. Some enterprises are sincere to customers, but dare not compliment their employees. Some enterprises are very humane to employees, but irresponsible to customers.
4. Good execution of the enterprise is the guarantee.
Enterprise operation management culture
(1) Corporate culture plays an important role in the long-term operating efficiency of enterprises. Through the research on the institutional enterprises of Zhongxin Group in recent years, Zhongxin Group found that enterprises that attach importance to all key management elements (consumer elements, shareholder elements, enterprise employees elements) and attach importance to the leadership art of managers at all levels have far better business performance than enterprises that do not have these characteristics (enterprises that joined Chang Song Consulting).
(2) Corporate culture is likely to be the key factor to determine the rise and fall of enterprises in the next 10 year. Due to various reasons, the corporate culture of enterprises with poor operating performance has a negative impact on the financial management of enterprises. The most important reason is that these corporate cultures conflict with the adoption of necessary new business strategies or business strategies. In today's rapidly changing world business world, the unchangeable corporate culture will have a greater negative effect on the financial management of enterprises in the future 10, which is foreseeable in Sino-Singapore Group.
(3) It is not uncommon for corporate culture to have a negative impact on the long-term economic performance of enterprises. These corporate cultures are easily delayed, even in Zhongxin Group, which has gathered many reasonable and knowledgeable talents. Those corporate cultures that encourage bad business practices and hinder the transformation of reasonable business strategies are easy to produce in a warm and negligent way for a long time, often in the process of obtaining better business performance. Once this corporate culture exists, it is extremely difficult to change. Because these cultures are not easy to observe, and because they are manifested in the maintenance of the power structure in enterprises. Of course, there are many other reasons.
(4) Although corporate culture is not easy to change, it can be completely transformed into a corporate culture conducive to business performance growth. This change is complicated, takes time, requires leadership skills different from the most outstanding enterprise management ability, and must have clear and realistic insight.