Tianze Media Co., Ltd. Brand Activities

Large-scale activities are one of the magic weapons for TV channels to gather popularity and build brands. In the competition with Hunan Satellite TV, Changsha Radio and Television Station has accumulated advanced activities planning and execution ability in Changsha, and accumulated brand activities such as Butterfly Change, Dragon and Phoenix Becoming Lucky, Entrepreneurship Camp and Mom and Dad Getting Up. The butterfly event sponsored by natural selection media in Changsha, Wuxi and Guangxi, the love and dedication of Haikou, the charge of the Asian Games in Guangdong and the happy shopping run in Hefei have all achieved good results.

In addition, Natural Selection Media also takes advantage of cooperation to join famous domestic talent shows, hold large-scale parties and customize programs. For example, 20 1 1, in cooperation with Qinghai Satellite TV, became the leader in the East Division of Flowers. 20 1 1, successfully hosted the opening ceremony of the 10th Liuyang (International) Fireworks Conference, 20 1 1, 65438+. 2011The youth documentary version of Soldiers Assault, which was creatively produced for Yunnan Satellite TV, was grandly launched and broadcast on Yunnan Satellite TV on February 7, 20 12. Opening ceremony party and international music fireworks show.

Organizer:

Changsha Radio and TV Station

Changguang Natural Selection City Station Union

Guangdong Satellite TV Guangdong Southern Satellite TV Inner Mongolia Cultural and Sports Channel Haikou Xinjing Video Channel Kunming Political Science and Law Channel Hefei Story Leisure Channel Urumqi Female Channel Suzhou News Integrated Channel Guangdong Mobile TV Qingdao Mobile TV.

Theme: Brilliant Liuyang River

Campaign slogan: Bloom for Millennium, Dance the World.

Activity orientation: beyond innovation, fireworks characteristics, national level

Visual highlights: the combination of people and scenery, the combination of truth and reality.

Creative highlight of the program: 1, combining the traditional large-scale opening ceremony with musicals and symphonies with world artistic height; 2. It is the first time to apply 3D holographic image and digital projection technology.

Stage highlights: Three kinds of stage scenery appear at the same time, forming a magical effect.

Highlights of publicity and broadcast: Breaking the single mode of two-hour satellite broadcast of the opening ceremony, the pre-publicity and post-broadcast are three-dimensionally bound, forming a huge battle situation in which satellite stations, 13 ground city stations, the host Changsha Radio and Television Station and 15 media jointly broadcast. 20 1 1, Natural Selection Media cooperated with Dragon TV to plan and undertake the audition of Hunan Station in the third season of China's Got Talent, and became the national audition champion with the super high ratings of 3.5 1.

"No threshold, no talent." This is the core symbol of "the world's largest talent show", and China's Got Talent is also committed to creating a "zero threshold" talent show, so that any ordinary person with talent and dreams can show their talents and potential. China's Got Talent selected ordinary people who are ordinary and talented, have dreams and are eager to create miracles, and let them step onto the world stage. Natural selection media believes that management is only a position and should not be a way to reward employees. Power does not come from status, but from ability, and personal influence also comes from personal ability, so it is very important to let employees do their best.

To this end, two channels are designed for employees' career development, and employees can choose management and major according to their own expertise to achieve career development. In natural selection media, successful people are not "officials", and successful professional backbones can get the same salary as producers and even deputy directors, which is also the most important incentive mechanism to retain talents.

Professional post sequence: professional rising star → assistant director reporter editor → deputy director reporter editor → director reporter editor.

Management post sequence: editor (deputy director) → producer (director) → editor → assistant director → deputy director → provide comprehensive protection for the director;

In addition to purchasing endowment insurance, medical insurance, maternity insurance, unemployment insurance and industrial injury insurance according to law, Tian Xuan Media also buys employee accident insurance for its employees, and conducts annual health check-ups for all employees from June 5438+00 to June 5438+02 every year. More considerate is to send radiation protection suits to editors and care allowances to female employees.

Excellent welfare subsidies:

Natural selection media provides many benefits for employees, such as year-end bonus, birthday gift, wedding gift, maternity gift, solatium's illness, pension fee, and various subsidies, such as working meal subsidy, heatstroke prevention subsidy, cold protection subsidy, computer room noise subsidy, communication subsidy, etc.