According to the Aiqi Tea App, Adoption of a Niu Holding Group Co., Ltd. was established in July 20 14 with a registered capital of about 364 million yuan, and its business scope includes fruit cultivation; Planting grass; Food production; Food management; Internet sales of food; Animal feeding; Livestock and poultry management. Up to now, the company has obtained four rounds of financing, and the investors are Meituan Dragon Ball, Ancient Tea and Xianfeng Fruit.
It is reported that "adopting a cow" is based on the concept of "adoption", and through advertisements such as "adopting a cow is better than drinking milk", it positions itself as "raising cattle for users" rather than selling milk companies. Previously, the company launched the "Million Family Adoption Plan", which opened three adoption modes: "cloud adoption", joint adoption and real-name adoption to create a transparent pasture, so that users can observe the growth of cows and witness the birth of milk.