What about green mountain coffee?
According to food experts, the sour taste, sweet taste and bitter taste of green mountain coffee are very harmonious, with excellent flavor and aroma. Suitable for making a single cup of coffee and moderate roasting.
Can eliminate fatigue, must supplement nutrition, rest and sleep, and promote the benefits of metabolic function.
What kind of coffee is green mountain coffee?
This is a company that entered the North American market with a single cup coffee system. By September, 20 13, green mountain coffee's Krieger coffee machine and its supporting K cups of coffee had entered 13% of American households.
According to the data, in fiscal year 20 13, green mountain coffee achieved operating income of USD 4.358 billion and net profit of USD 484 million, of which 92% of the income was contributed by Krieger coffee machine and its supporting K cup, and the income of K cup alone reached USD 365,438+87 million.
Relying on the continuous consumption of K Cup to make profits, green mountain coffee has gradually developed from a small company with a market value of less than 300 million US dollars to a large enterprise with a current market value of195.210000000 US dollars (about120675 million yuan). At first, green mountain coffee was just a little-known coffee roasting company. 198 1 was founded in Vermont, an American summer resort, and made money by selling coffee to tourists. In the mature and saturated traditional coffee market, the profit of Green Mountain is very limited.
Innovation from Krieger Company has become an opportunity to reverse the fate of Green Mountain. The founder of the company accurately grasped a pain point in consumption: "Why do you have to make a pot of coffee at a time?" I only drink one glass at a time. "Under the impetus of this concept, the Krieger coffee machine that only makes one cup of coffee at a time and its supporting single-cup drink K cup came into being.
The so-called k cup is a container that looks like a paper cup. There is a smaller paper cup-shaped osmotic device inside, which can only permeate liquid. The cup is filled with coffee, tea or other drinks, and it is sealed with an aluminum foil cover to ensure that the fragrance of coffee and other drinks will not be emitted. Consumers only need to put K cups into the coffee machine, and a cup of fragrant coffee can be made in one minute. This way of drinking coffee has changed the traditional experience of consumers.
K cups simplify the tedious steps of grinding coffee beans and weighing in traditional coffee machines, one cup at a time. Compared with traditional coffee, there is not much difference in taste. In order to prevent other companies from entering this market, Krieger single cup coffee machine can only be used with the company's patented K cup.
When K-cup coffee was founded, only a few small coffee brands joined, and Krieger company collected royalties from it. Green mountain coffee was one of the partners at that time. In June, 2006, green mountain coffee bought all the shares of Krieger Company, amounting to $654.38+$004.3 million, and obtained its single cup coffee machine and K cup business. This transaction became the most important turning point in green mountain coffee. After the acquisition, Green Mountain's business is divided into two parts: green mountain coffee and Krieger coffee machines and their K cups. At this point, green mountain coffee has also completed the transformation of its business model.
Krieger coffee machines are sold at cost. When you sell a coffee machine, you can send a few boxes of K cups of coffee, and then count the advertising fee. The coffee machine can be said to be a loss-making business, but once consumers buy a Krieger coffee machine, they will always buy K cups. The profit of Green Mountain comes from the constant consumption of K cups. This is a typical "razor holder+blade" mode. When you buy a razor holder, you need to keep buying blades to ensure that the razor can be used normally.
Green mountain coffee sells coffee machines at cost, and then sells K cups of drinks one after another to make money. The transformation of business model has brought great benefits to green mountain coffee. Before the acquisition of Krieger, the compound annual growth rate of green mountain coffee's revenue was 23.5%, and after the acquisition, its compound annual growth rate jumped to 52.7%.
The best time to drink coffee
Drink coffee in the morning
Generally speaking, it is best to drink coffee in the morning. Coffee can improve constipation, but this effect is particularly significant when drinking coffee in the morning, and it has little effect at other times.
There are also many people who think that a cup of coffee in the morning will make them energetic when they go to work in the morning.
Drink coffee before and after meals.
Coffee can promote digestion. In order to give full play to this function, drinking coffee 30 minutes before meals or 30 minutes after meals is the most suitable time.
However, because coffee will affect the body's absorption of iron, so that we can not absorb enough iron, especially anemia people should try to avoid it. In addition, drinking coffee 30 minutes before exercise can improve metabolism, help burn more calories and make exercise more effective.
Drink coffee when you are tired.
The refreshing function of coffee is universally acknowledged. 1 cup of coffee can keep us in a mental state for 4 hours, so drinking 1 cup after a nap can keep us awake, which is effective occasionally, but not for people who drink coffee for a long time.
Drink coffee in moderation at the right time.
For coffee with ordinary caffeine content, 200cc per cup, 2 cups per day (total caffeine content is about 150 ~ 250 mg) is acceptable, and more than 2 cups may be in danger of exceeding the standard.
The benefits of drinking coffee
1, reducing the risk of primary liver cancer and ovarian cancer;
2, protect cardiovascular,
3. Enhancing memory helps to prevent cognitive decline;
4. Prevent diabetes;
5, contribute to longevity;
6, reduce fatty liver wind