Cultural expression of Shanghai Airlines in 2007;
Pursue continuous improvement.
Adhere to the enterprise spirit and quality policy of "safety first, customer first, quality service and pursuit of Excellence".
Honesty and commitment
Adhere to honest management and seek common development with relevant parties: adhere to a high degree of unity of responsibility to society, customers, shareholders and employees.
Customer preference
Make Shanghai Airlines the best airline in China, the first choice of customers and the international level.
Innovation and enterprising (creativity)
Be innovative and enterprising, strengthen the main business, carry out passenger and cargo simultaneously, and realize the development of hub, internationalization and collectivization.
Cooperatives (cooperation)
Break boundaries, ask responsibility first, and cooperate efficiently.
Actively change.
Pay attention to talents, take the initiative to change, be prepared for danger in times of peace and develop harmoniously.