I. corporate vision, Direction and Goal: The development direction and goal of our enterprise. Telling people that the future development of an enterprise is a beacon is full of emotion. I think it's illusory. Not many people really go to see it. Unless your vision is realistic and your direction is clear, just tell employees what my project will be like next year and what will happen to you after the project is over. This view is realistic, otherwise I don't care if your project is good.
Second, the organizational setup of the enterprise: I only know the joint-stock company, so I set up the first authority, the shareholders' meeting (all investors belong to the shareholders' meeting and have the right to vote), followed by the board of directors (the core members are the board members, the center and the command center, from which all resolutions are issued) and the board of supervisors (to supervise the directors not to abuse their powers for personal gain), with an independent financial center (accounting separately, the financial center is directly responsible to the shareholders' meeting, Ensure the direct interests of any shareholder), followed by the chairman, director or general manager, followed by the marketing department, customer department, research and development department, production department, purchasing department, after-sales service department and human resources department. . . Wait for the parts that your business needs to set up. If there are branches, there are branches and branch directors and branch clerks under the department.
Third, after the establishment of the organization, it is the post setting (how many posts do you want in your enterprise and how many people do you need to set up in a post)
Human resources: recruitment, training, salary, assessment, career planning, promotion, resignation, welfare, vacation system, etc.
Verb (abbreviation of verb) marketing: 4PS, STP, core competition, irresistible closing method, establishing free mode, publicity, LOGO, body memory, lifelong interests of key customers, overlord marketing method, employee sales training content.
6. Finance: Budget out how much you have invested, the time needed to turn losses into profits, the expected time to realize positive profit growth, the proportion of previous investment, the amount of liquidity, what is your profit model, what are the detailed items of expenditure, what is the cost, what is the salary, what is the bonus and what is the other expenditure. What investors value most is your financial analysis, the finer the better, and he will have a psychological bottom.
Seven, enterprise system: some rules and regulations, commuting, rewards and punishments.
Eight, the goal of 20 15, subdivided into monthly profits, and then distributed the goal to everyone, and finally established a customer database.
Nine, the theme month design, focusing on production in January, focusing on marketing in February, focusing on training in March and focusing on service in April. . . . . . There are key work arrangements every month, and monthly arrangements have been made at the beginning of the year. . .
10. Anything else you can think of can be added. The plan is to tell investors how much money you have invested, how much time will change, how much you expect to return in how many years, how to return, and from what aspects, specifically the following points. . Then 123 explain clearly what you will do and where to start. Investors just need to invest as much as possible. Just make it clear.