According to the relevant public information and materials on the Internet, Yili Company focuses on the sinking and expansion of channels, comprehensively covers the domestic market, grasps the consumption expansion space of offline counties, cities and towns, and brings more terminal stores into the category of standardized service and standardized management by deepening channels, thus realizing the rapid response and refined management of business to market demand and improving the input-output efficiency of marketing resources.
Ili generally refers to Ili Kazakh Autonomous Prefecture. Ili Kazakh Autonomous Prefecture, an autonomous prefecture under the jurisdiction of Xinjiang Uygur Autonomous Region, has a sub-provincial organizational system. Ili Valley, located at the northern foot of Tianshan Mountain in the west of Xinjiang Uygur Autonomous Region, belongs to temperate continental climate and extremely cold climate.