In recent years, the online hot word "Fat House Happy Water" has made Coke the favorite carbonated drink of China people. At present, the global market share of Coca-Cola is monopolized by two brands-Pepsi and Coca-Cola.
These two brands have been fighting for market share in different countries, especially in China, a market full of opportunities. It is against this background that the appearance of an Indian girl made Pepsi successfully beat Coca-Cola and took the lead in entering the China market.
This girl is Indra K. Nooyi, the former CEO of PepsiCo. On 20 18, she stepped down as CEO of PepsiCo. During her twelve years in office, she helped PepsiCo become one of the most successful food and beverage companies in the world, with an annual cumulative sales increase of 80%. Under her leadership, Pepsi has been transformed into a company that is more environmentally friendly and more concerned about the health of its customers.
Childhood
From 65438 to 0955, Indra K. Nooyi was born into a middle-class family in Chennai, the fourth largest Indian city. At that time, India's domestic economy was sluggish and society was depressed, and many people at the bottom could not even solve the problem of food and clothing. Fortunately, Indra K. Nooyi's father is an accountant and her mother is a housewife. Although she can't live in a villa, she can afford the education of her two daughters.
Unlike many traditional Indian mothers, although Indra K. Nooyi's mother teaches her children at home, her education method is particularly flexible, focusing on cultivating children's independence and personal accomplishment. Indra K. Nooyi once recalled her childhood in an interview. She said that in the past, her mother would tell her and her sister a hot social issue every day and let them think of a perfect solution. The winner will be rewarded. In this way, Indra K. Nooyi cultivated quite strong independent thinking ability at an early age.
Academic career
1978, 23-year-old Indra K. Nooyi graduated from Indian Institute of Management in Corga with a master's degree in finance. At the same time, I got an unexpected joy-the admission notice of Yale University in the United States.
In order to seize the opportunity to go to Yale University for further study, she refused the excellent marriage partner and stable life offered by her parents. At the age of 23, she came to America alone with $500 and a dream. This is the first turning point in her life. At this time, she was penniless and broke. She never thought that she would become the CEO of a multinational company 30 years later.
occupation
After graduating from Yale University, Indra K. Nooyi began his career. At the first interview, she couldn't even afford a suitable suit, and many interviews ended in failure.
At the suggestion of a friend, she wore a traditional Indian dress Shari and went to the company for an interview. Her good manners and decent clothes got her first consulting job at Boston Consulting Group.
After resigning from Boston Consulting Group, Indra K. Nooyi worked in Motorola and ABB successively, and was appreciated for his excellent ability and entered the top management of the company. From 65438 to 0994, Indra K. Nooyi experienced the second turning point in his life. At the invitation of Wayne, CEO of PepsiCo, Indra K. Nooyi did not choose to leave General Electric Group, but joined PepsiCo.
As soon as she joined the company, she was appointed Senior Vice President of Strategic Planning of PepsiCo. In her second year in office, the performance of PepsiCo declined, resulting in numerous problems in the operation of its stores, while the old rival Coca-Cola Company seized 70% of the market share, greatly squeezing the living space of PepsiCo, and numerous problems were waiting for Indra K. Nooyi to solve.
The first step for Indra K. Nooyi is to develop special services. Through the investigation of American fast food market, she found that there are great business opportunities. She suggested that her restaurants, such as Pizza Hut, start providing breakfast service, which greatly reduced the cost of fast food restaurants, and the unique service method was welcomed by a large number of customers.
1997, in the face of another business crisis, Indra K. Nooyi's second move was to suggest to the company's top management that KFC, Pizza Hut, Taco Bell and other catering companies be separated from the head office and set up a separate company, which is today's Yum! Global company. This reorganization has greatly increased the market value of PepsiCo.
In 200 1 year, Indra K. Nooyi was promoted to chief financial officer of PepsiCo. Under her leadership, PepsiCo went global. With keen strategic vision, superb M&A strategy and persistent "health concept", PepsiCo has created new glories.
In 2005, PepsiCo's share price rose steadily, surpassing Coca-Cola Company for the first time to become the second largest beverage company in the world, and has been keeping pace with Coca-Cola Company ever since. Indra K. Nooyi ranked first in Fortune magazine's "Top 50 Women in American Business" and second in The Wall Street Journal's "Top 50 Women in Global Business".
Be promoted to president
In 2006, under the recommendation of former president Raymond, Indra K. Nooyi successfully became the CEO of PepsiCo. With her far-sighted strategic vision and flexible management methods, PepsiCo has won market share in China and other huge markets. In this era of active global economy, deepening economic globalization and awakening consumers' awareness of health and environmental protection, Indra K. Nooyi firmly believes that health products will become the mainstream of the future sales market.
Therefore, she put forward "purposeful performance" as the sustainable development concept of PepsiCo, and turned the main products of PepsiCo into healthy products. Through this means, the sales subject of Pepsi has successfully transformed into a healthy product, and the company has benefited countless times and developed steadily.
After Pepsi entered the China market, both restaurants and drinks made huge profits. Especially carbonated beverage products such as cola, can earn 90 million profits from the China market in one day.
Dale Carnegie, a famous educator, once said, "Most people have abilities and opportunities that they don't understand, and they may do things that they never dreamed of." Indra K. Nooyi always believed in his own possibility and the potential of PepsiCo. During her 12 years as CEO, PepsiCo has created numerous sales myths.
As an Indian woman from an ordinary background, she created a business myth in the United States with her personal efforts, which is inseparable from her broad vision and spirit of struggle. The development of PepsiCo today is also inseparable from Indra K. Nooyi's business strategy. At present, Indra K. Nooyi has stepped down as president. I hope she can give full play to her personal potential and create new glories in new fields.