Alibaba's corporate culture
Since the establishment of 1999 Alibaba, a strong corporate culture based on Alibaba's value system has become the cornerstone of Alibaba Group and its subsidiaries. Their success and rapid growth in business are based on entrepreneurial spirit and innovative spirit, and they always pay attention to meeting customers' needs.
Alibaba Group has six core values, which dominate all their behaviors and are an important part of the company's DNA. These six core values are integrated into the company's management system on employment, training and performance evaluation. When new employees join Alibaba, they will attend a two-week induction training and team-building course in Hangzhou headquarters, focusing on the company's vision, mission and values. And these contents should be strengthened in our regular training courses, team building training and company activities.
Alibaba has grown from an initial 65,438+08 entrepreneurs in China to a company with 20 offices and more than 5,000 employees in three continents. They strive to create a big family for their employees so that they can work closely together in a positive, flexible and result-oriented environment. No matter how big they grow up to be, their strong enjoyment values enable them to maintain the same corporate culture and Ali House.
Alibaba's dream: to create a completely different world by developing new business methods.
Alibaba's mission: Let there be no hard business in the world.
Alibaba's vision, mission and values
Visual Yuan Jing
1. Become a 102 sustainable company. 2. Become the largest e-commerce service provider in the world. 3. Become the best employer company in the world.
Mission Mission makes it easy to do business. Let there be no hard business in the world.
Customer first? Customers are parents who respect others, maintain Alibaba's image anytime and anywhere, laugh off complaints and grievances, and actively solve problems for customers at work. In the process of communicating with customers, even if it is not your own responsibility, you will not shirk thinking from the customer's standpoint. On the basis of adhering to the principle, with advanced service consciousness, nip in the bud, and finally achieve customer and company satisfaction.
Teamwork? * * * Enjoy * * *, ordinary people actively integrate into the team by doing extraordinary things, are willing to accept the help of colleagues, actively express constructive opinions before cooperating with the team to complete work decisions, and fully participate in team discussions; After the decision, no matter whether the individual has any objection or not, he should fully support in words and deeds and actively share business knowledge and experience; Take the initiative to give necessary help to colleagues; Be good at solving problems and difficulties by using the strength of the team, be good at cooperating with different types of colleagues, and not bring personal preferences into the work to fully reflect? The right thing, not the person? The principle of ownership has a positive influence on the team and improves team morale and atmosphere.
Embrace change? Welcome changes, be brave in innovation, adapt to the daily changes of the company, face changes without complaining, treat them rationally, fully communicate, sincerely cooperate with the difficulties and setbacks brought about by changes, be able to adjust themselves, actively influence and drive colleagues to have a forward-looking consciousness in their work, establish new methods and new ideas to create changes, and bring breakthroughs in performance improvement.
Honesty? Honest and clean, honest in words and deeds, and accurately express their views through correct channels and processes; While expressing critical opinions, you can make corresponding suggestions, be outspoken, not spread unconfirmed news, not talk about people and things behind your back irresponsibly, and be able to give positive guidance to any opinions and feedback? Change it if you have it, and encourage it if you don't? Dare to admit mistakes, dare to take responsibility, promptly correct and correctly and effectively stop dishonest behaviors that harm the interests of the company.
Passion? Optimistic, never give up liking your job, identify with Alibaba's corporate culture, love Alibaba, take care of the overall situation, face daily work with a positive and optimistic attitude, never give up when encountering difficulties and setbacks, constantly motivate yourself and strive to improve performance. Always use optimism and winning belief to influence and push colleagues and teams to set higher goals. The best performance today is the minimum requirement for tomorrow.
Dedicated? Adhere to the profession, strive for perfection, do not put off today's work until tomorrow, and only do work-related things during office hours; Follow the necessary workflow, keep learning from repeating mistakes caused by dereliction of duty, improve yourself, fully embody the result orientation in doing things, correctly arrange work priorities according to priorities, do the right things, follow but not stick to the workflow, simplify complex things and achieve greater work results with less input? In my opinion, employees come first and customers come second. Without them, there would be no website. Our customers will be happy only if they are happy. And the words of encouragement from customers will make them go to work crazily, which also makes our website develop continuously. Ma yun's quotations
Corporate Culture Achieves Alibaba
Author: Sun Chunyan
Alibaba started a business? Eighteen arhats? One of them, Daishan, became the new CPO (Chief Human Resources Officer). As a student of Ma Yun University as a foreign language teacher, what does Dai Shan think of Ma Yun as a mentor leader? As the chief human resources officer, how does Daishan view Ali culture and respond to the voice of questioning Ali culture?
Values, integrated into the blood of Ali people
Q: As one of the founders of Alibaba, you witnessed the whole process of the company's growth. In your opinion, what growth path does Ali's corporate culture construction follow?
Dai Shan: Corporate culture is not posturing or shouting slogans. Many times, a company's corporate culture has a lot to do with its founders. Ma is always an idealist and is very firm in his dreams and beliefs. What he thinks is what he says, and what he says is what he does. This is an important factor for the company to be full of fighting spirit and passion today.
In the initial stage of Alibaba, Mr. Ma firmly believes that the Internet will definitely change everyone's life and help small and medium-sized enterprises do better. So he defined the fire at the beginning of the company as? Let there be no difficult business in the world? , and refined it around 2000, which has always been very simple. And since 14, nothing has changed from beginning to end.
200 1 when the company grew to several hundred people, we began to refine the company's vision, mission and values, and summed up a? Jiuyang Zhen Jing? (also known as? Nine swords of loneliness? ) the core values. By 2004, we were reduced to? Six pulse Excalibur customer first, teamwork, embrace change, integrity, passion and dedication.
Q: Compared with other Internet companies, what are the unique features of Ali culture?
Dai Shan: The uniqueness of Alibaba is that our vision, mission and values are different from those of other companies, and nothing has changed since 14. For example: we proposed it? Customers first, employees second and shareholders third? Many listed companies must be shareholders first, but in order to complete? Let there be no difficult business in the world? In the history of Alibaba, we actually gave up many strategies, including giving up some products with high profits but unable to serve small and medium-sized enterprises.
Q: How to ensure that everyone who enters Ali is? Like each other? People?
Daishan: Ali has a name? Smell the official? In fact, our selection system is to select people who are sincerely willing to create a career with us and share the same values. Some people say that Alibaba is brainwashing, but it is really not. We are looking for a group of like-minded people.
Q: Can you talk about your understanding of Ali's core values based on your own work experience?
Dai Shan: Values are actually the way and method that Alibaba does things. 14 years, it has dissolved into my blood, so whenever I talk about it, I can't say it. But every time I make a hard choice, some ideas will instinctively jump out of my blood and tell me that this is right and that is wrong. I want to choose a instead of B.
For example, 200 1, some customers who sign in specifically cheat other customers online. After in-depth investigation, we found that some employees were aware of these situations when signing these customers, but failed to adhere to the principle because of the pursuit of performance. But what are we talking about? Customers first, employees second and shareholders third? So many employees were fired at that time because they hurt our real customers.
Mr. Ma wants to turn Ali into a 102 enterprise. Is it good or bad for our customers to do such a thing? If there are disadvantages, it must not be! So, we? Never put making money as the first purpose? Never profiteer. Ma Zong's words have always influenced all salespeople: When salespeople go out, don't stare at 5 yuan money in customers' pockets. You should be responsible for changing 5 yuan money into 50 yuan money in your pocket, and then taking 5 yuan money from it. ?
Q: What systems and channels do Ali's values work through?
Dai Shan: For example, Ali's * * * founding meeting, study class, training and night school are all helping employees improve their abilities; Superior supervisors also set an example to teach subordinates; In addition, we select cadres very carefully and have a system of performance, promotion, selection, rewards and punishments. There are frequent job rotations inside the company, and the outside asks us why we can do it. Because Alibaba has its own unique culture behind it, we trust each other. In fact, the company rotates you to develop you. I don't need to tell you any more, and you don't need to have any psychological burden, because the company has been doing this for so many years.
Q: Some people say that Ali is a combination of western governance and eastern wisdom, that is, a combination of things. Is that so?
Dai Shan: Ma Yun has such words: the wisdom of the East, the operation of the West, and the big global market? . He is a very global person, but he knows China culture very well. At the same time, as a private enterprise, Ali has a strong western complex, respecting individuals and stimulating the potential of each individual, which is the most basic element of Ali's success. Therefore, Ali is actually an enterprise with China characteristics that combines the essence of China and the West.
Ali's culture? Activities?
Q: Under the corporate culture of Alibaba, something similar to Taobao appeared? Inverted culture? How to treat this phenomenon? Was it formed under the impetus of Ma Yun?
Dai Shan: Mr. Ma has never deliberately created this subculture, but this culture already exists, and it was only refined and discovered at a certain moment. For example, when Taobao was founded in 2003, what did it do with Yi Bei? Ants versus elephants? Games. When starting a business, people get confused after sitting for a long time, so they hit the wall and stand on their heads several times. At the same time, they can also look at the world from another angle, watch the competition of ants and elephants, and consider what unique value Taobao wants to create for customers.
Including Yahoo China's? Barefoot culture? Is similar. At that time, the search engine was passive for several years, so Jin Jianhang, the new president, was very excited at the 2008 annual meeting and took the lead in taking off his shoes and socks and said: Barefoot is not afraid of wearing shoes! Start from the beginning! Which one of you would like to start a barefoot business with Yahoo? ! ? So? Barefoot culture? Represents a psychological burden. * * * Take responsibility? Ali spirit.
Q: Ali's culture is unique, so how to choose a company with similar corporate culture when conducting foreign cooperation?
Daishan: For example, Ali has many investment companies outside. Don't we use them? Six pulse Excalibur? Check a company. When Ali chooses a cooperative company, does it depend on whether the other party? Pursuing customer first? We are willing to cooperate with these companies based on customer value and long-term interests.
Q: When it comes to Taiji culture, people often think of the advocate Ma Yun. In your opinion, what is the relationship between Ali culture and Taiji culture?
Dai Shan: Taiji culture emphasizes yin and yang, and softness brings rigidity. Alibaba has developed to such a large scale today, with faster and faster development and greater influence. This requires our managers to be flexible and firm in their decision-making, accurate in their moves and quiet in the middle. It is a kind of management realm and the wisdom of running enterprises.
Specific to the relationship with Ali culture, it is to run this enterprise with a larger pattern, a more cosmopolitan vision and greater wisdom, and to handle our own life, work and business decisions in this way. The world is not black and white. There are always two sides to everything, yin and yang. Sometimes you have to follow the trend, follow the trend, and even create momentum. You need to know when and how hard to do it.
The above is the incentive model of Alibaba corporate culture I provided for you. I hope you like it!