The Value Significance of Competitive Display

Before deciding to participate in the competitive exhibition, you must fully understand the enterprise before making a decision. In my personal experience, it is better to participate in the competitive demonstration of international companies than to participate in the competitive demonstration of China enterprises. It is not that how good foreign companies are and how bad Chinese companies are, but that foreign companies are relatively fairer and more just in the presentation of competition. Many enterprises in China have complex interpersonal relationships, and the success or failure of competitive demonstration has little to do with professional ability. As long as the advertising company can handle the key figures, it will basically be able to get through all the way. Therefore, if I have to choose a Chinese enterprise or a foreign-funded enterprise, I would rather join the competition, so I don't have to worry about foreigners' ulterior motives. As long as the creativity is good enough, I'm not afraid of competitive demonstration. In addition, as far as enterprises in China are concerned, there are differences in the competitive presentation between state-owned enterprises and private enterprises. In contrast, the competitive presentation of private enterprises is better than that of state-owned enterprises. Competitive demonstration, private enterprise boss, can't do evil casually, advertising companies can basically win as long as the plan is good enough. However, because of mechanism problems and hidden rules, state-owned enterprises engage in competitive preaching without understanding the feng shui of enterprises, and the result will only be thankless and waste their manpower and material resources.

Therefore, if it is put abroad or at home before 10, I think competitive exhibition is still a very good professional exhibition opportunity for advertisers, and people with ability like to go to competitive exhibition. However, in this chaotic environment, competitive presentation has become a chicken rib of many advertising companies, and it is a pity to abandon it. The company invested a lot of manpower and material resources, but more importantly, it was given a cold shoulder by others. This is the sorrow of advertisers. Therefore, when advertisers participate in competitive display, they must have a clear judgment on whether it is worth competitive display. In general, I think there are three analogies that can't be involved. The first category is competition demonstration. Without good customer relationship, companies and enterprises do not have good customer relationship. Unless you are lucky and professional, you will be the target of bidding if you are not careful. The second category is competitive demonstration, which is not our own strength, nor is it our company's traditional advantage industry. Although the customers of this analogy are very good, we need to carefully consider whether to participate. The third category is non-hierarchical competitive presentation. The company participating in the competitive demonstration is not at the same level, nor is it higher than itself, otherwise the competitive demonstration will be successful, and if it is not successful, it will be humiliating. In short, don't blindly participate in any competitive presentation without being fully sure. You'd rather save your strength than invest blindly.

In fact, whether it can be comparable to competitive presentation or not, as an advertiser, we must cherish ourselves. Enterprises will not cherish advertisers. In such a socio-economic environment, only full self-love and self-esteem can win the respect of others. If you give up your principles and your major just to satisfy the greed of enterprises, the result will be abandoned. Therefore, we can make good use of the professionalism of competitive presentation to continue to improve our professional quality, so as to better develop our career and future.