What is the biggest feature of Neusoft?

World Business Report: As the chairman and president of the group, Liu Jiren (Liu Jiren Topic:/Special Topic/Liu Jiren/) once said that only 10% of China's software products are exported, and most of the rest are used in the domestic market; India's software export share accounts for 80%. In addition, the Indian government and enterprises have made consistent publicity to build the international image of the software industry, so its momentum far exceeds that of China. At that time, Liu Jiren thought that there was no possibility of win-win cooperation between China and India in the future software field, and the relationship between them was simple, that is, competitors. In an exclusive interview with China Business News at Neusoft globrand.com Institute of Information in Dalian Software Park, Liu Jiren said that communication and common development were his concerns at this annual meeting. China Business News: What are you going to do with so many "new champions" by taking advantage of this forum? Liu Jiren: I don't think such a meeting is a business meeting. The spirit of this meeting is not to encourage you to do business here. It is a meeting for everyone to enjoy the world development trend and enterprise experience. Of course, companies also want to take advantage of this opportunity to do something. The CEO of a top software company in India is here, and I will invite him to visit us. I have been to their company, too. This is a process of mutual communication and understanding. At the meeting, we also arranged some appointments and had some exchanges with some companies we were interested in. I will also attend a seminar on the joint development of medical industry in South America and China. Singapore also hopes that we can set up a research and development center there, and we will have lunch with them. I think this opportunity is a low-cost way for growing enterprises in China to learn from the whole world. China Business News: The World Economic Forum was held in Dalian. What do you think is the impact on the development of IT and service outsourcing industry in Dalian? Liu Jiren: First of all, I think it will be of great help to China. First of all, the top government and enterprises who came here were surprised that China had such a good view. I used to rush to Shanghai and Beijing for meetings. In China's words, they are "going to the grass roots". There are not many opportunities to see more basic places. They saw a medium-sized city like Dalian. This environment, especially the development of IT in Dalian, is very new to them. China Business News: "Enterprise leadership" is a word that has been talked about a lot recently. What is your idea of "leadership"? Liu Jiren: For the growth of enterprises in China, the development of leadership is the most critical factor, especially in IT and service industries. Our leadership is not only reflected in how many cadres we have, but also in our ability to control, especially in the new international environment. At present, most of Neusoft's cadres have to deal with many foreign customers every day, which requires them not only to have language skills, but also to understand each other's culture and know how to integrate with others and be accepted. In fact, it is the same for our employees. Neusoft now has 65438+3000 employees, and the average age of our employees is 26 or 27. What we are facing now are some new generations of people who show the characteristics of this era, such as some new cultures on the Internet. At this time, our leader is not exerting the strength of the past, but using his methods more and surpassing personal charisma and team strength. In addition, he should surpass his own leadership ability. For example, a good employee development environment will weaken your leadership and create such an environment. A more challenging environment will make it easier for leaders to control. Nowadays, leadership is more manifested in the leader's mind, the vision of seeing problems and the methods of solving problems. China Business News: What is your biggest business feature? Liu Jiren: I think it's respect for personality and people. In fact, if there is no one in Neusoft, our company will have no value at all, because our products are intangible, and the production of our products turns thinking and thinking into products, so in this respect, there is no creation without personality, and there is discipline with personality, so we must balance the integration of discipline and creation. In addition, knowledge is constantly updated, and the knowledge and experience we have in the past may not be useful tomorrow. We should also respect the long-term development of these people, that is, create better channels for employees to learn and preserve their value. Value-added and value-added not only allows him to contribute himself to the enterprise, but also his own value is constantly improving in the process of his contribution. So it is more like a school, more like an MBA school, and the overall performance is not a military team, but more like a campus. We should create a more democratic atmosphere, more active ideas, more vague relationship between superiors and subordinates, and smoother communication. China Business News: Do you have any cooperation and marketing strategies for the Olympic Games? Liu Jiren: I think every enterprise in China can benefit from the Olympic Games, because the brand of China-global brand network-will be enjoyed by all enterprises in China. I don't think any enterprise regards the Olympic Games as an opportunity for other enterprises. I also know these officials of the Olympic Organizing Committee. Organizers hope to run the Olympic Games well at the lowest cost in the world, so it is against the spirit of hosting the Olympic Games to make money at this Olympic Games. World Business Report [biz.icxo.com] But the Olympic Games will establish the image of China, the image of China people and the image of China's overall economic development, which will benefit everyone in China. Just like Neusoft, we have gained a lot in international business in recent years, because we began to pay attention to the protection of intellectual property rights in China, which led to more and more R&D projects coming to China, and we are constantly improving our infrastructure. Liu Jiren, Chairman and CEO of Neusoft Group Co., Ltd. delivered a speech: In the past, software was regarded as art, but in the past, software was art rather than science. Software is a kind of personal labor, which is more dependent on individuals. Today, software is more of a team work, industrialization and standardization business. Nowadays, the delivery cycle, control, management and cost of software products are getting closer to the characteristics of manufacturing industry. Therefore, software and services are entering a "manufacturing" process. If you can't master the skills of manufacturing software and manufacturing services, you won't have scale and sustainable development. Linking manufacturing technology with the provision of software and services is why we should use the method of manufacturing cars to study how to manufacture software and provide information services, and use the Six Sigma method for research and development. In order to make fundamental changes in the era of large-scale industry, we who engage in software often pay more attention to intellectual property than technology in terms of quality, project management and respect for customers, including compliance with laws. Neusoft is very lucky in the IT era. This year has a history of 16 years, from three people to the company with10.2 million people now. As we all know, Neusoft is a leader in the domestic outsourcing industry. However, everyone's impression of Neusoft outsourcing is more about overseas understanding. In fact, Neusoft's domestic outsourcing accounts for about 70% of the total outsourcing volume, and Neusoft is a large local outsourcing company in China. 70% of Neusoft's business comes from China and 30% from the international market. How does Neusoft face the challenge of software industrialization? The most important thing is to develop employees. Neusoft actually wants to turn the enterprise into a school and a training center, so that everyone can clearly know what choices they have made and what activities they must participate in after making this choice. The core of Neusoft's expansion is the cultivation of leadership. It may not be too difficult for a company to find 10 and 20 best personnel, but as a service provider, Neusoft needs thousands of such middle-level personnel, which is the biggest challenge to Neusoft. Without the development of the most basic leadership, there will be no overall development, no cultural infiltration, and no process of transforming technology into customer value.