"China's eight-piece winter clothes were bought in Europe." "The sales of hot water bottles in Britain soared by more than 200%!" Beige tights are all the rage in Europe. Recently, hot searches about these warm goods sold in China have exploded in Europe every day. It is precisely because of the energy crisis in Europe that ordinary people are hoarding warm goods to prepare for this cold winter. It is said that the orders of foreign trade companies have been scheduled for next year 1 month.
In Europe, heating has become the biggest problem in cold winter due to energy shortage and soaring materials. The European people have a hard winter this year. Even French President Macron put on a warm turtleneck made in China, calling on people to find new substitutes for the winter.
The eight-piece winter suit from China has become a winter product for European consumers to buy newspapers. The products made in China, such as autumn clothes, trousers, flannel pajamas, thermos bottles, hand warmers, heaters, electric blankets and turtlenecks, are essential hot items for every family.
According to the data provided by AliExpress, a local cross-border platform, since 10, the sales volume of thermal underwear has increased by 246% from the previous month. Among them, autumn trousers in France, Germany, Italy, the Netherlands, Poland and other European countries rose three or four times. Are you exaggerating? Some netizens said that selling domestic products to the whole world, which is made in China, shocked our country.
Second, of course, the energy industry.
On the one hand, the demand for new energy, including photovoltaic and mutual storage, has increased, the economy of photovoltaic mutual storage installation has improved, and the demand for independently controllable energy has been superimposed, and the installed capacity of new energy has shown an explosive trend, which is conducive to the export of new energy manufacturers in China. Accelerating the establishment of photovoltaic overseas factories is conducive to the domestic photovoltaic equipment going to sea. It is difficult and time-consuming to localize the photovoltaic industrial chain in Europe, and the competitive advantage of China industrial chain is expected to continue.
On the other hand, in terms of energy price increase, the profits of related enterprises have increased, and natural gas and coal are better than crude oil. The reason is that crude oil is affected by the Iranian nuclear agreement, and the supply side changes greatly, while the supply of natural gas and coal is relatively rigid in the second half of the year.
The continuous shortage of natural gas in Europe will help China enterprises to further improve their competitiveness in this product. For example, chemical enterprises will also use natural gas as raw materials in the production of downstream chemicals such as fertilizers, chlor-alkali and polyurethane. The fine chemical industry with high local production capacity in Europe may be greatly affected by the energy crisis, thus increasing imports, which is also an opportunity for China enterprises to increase their exports to Europe.
There is also the transfer of European manufacturing to China, which is conducive to China's technological upgrading and industrial transformation.
Due to the soaring energy prices in Europe, in order to reduce production costs, enterprises can only seek new investment markets with stable and preferential prices. Judging from the economic tension and investment environment, China is a good choice. No, recently, Volkswagen announced that it will invest 2.4 billion euros, about 65.438+0.68 billion RMB, and set up a brand-new company with Beijing Horizon, focusing on the research and development of autonomous driving technology. It is worth mentioning that this investment is the largest single investment since Volkswagen entered China for 40 years.
It should be noted that as a leader of an enterprise, he should also have a clear understanding of the temporary explosive growth, and should not blindly expand production, but should aim at improving profits. Although the demand for heating products in Europe is growing explosively, the stock in China market is too large, so it is difficult to raise the price when shipping, and the situation of low-price competition has become more and more serious.
Looking at overseas markets, the most important criterion for measuring foreign trade orders is the price of sea freight. Now the sea freight has dropped from 20,000 to 2,000, and the current container shipping market has a serious excess capacity, which is in sharp contrast with the hot order expectation.
As an enterprise in China, we should take this opportunity to seek industrial upgrading and change the extensive mode of relying on low-price competition for growth in the early stage of development. Excessive involution will only hurt our domestic counterparts and will not allow us to gain a firm foothold on the world stage. If you want to go far in the world market, you need to improve your technology, quality and competitiveness, apply for various certifications in the world, such as CE certification, and make your own reputation.