What is the development of Zheng Tai in Wenzhou?

Zheng Tai Group is a large private joint-stock enterprise with Zheng Tai Group Co., Ltd. as its holding company. From Yueqing Refined Kai Guanchang, which was originally established in July of 1984, to Wenzhou Zheng Tai Electric Appliance Co., Ltd. (terminal appliances) (control appliances) (metal parts), Wenzhou Zheng Tai Group and Zheng Tai Group, it has developed from low-voltage electrical appliances, instrumentation, power transmission and distribution equipment, building electrical appliances and automobile electrical appliances, and finally developed into a high-tech industrial electrical appliance group with the largest domestic production and sales volume. Zheng Tai Group has 6 professional companies, more than 50 joint-stock enterprises and more than 800 professional cooperative factories at home and abroad, with total assets of 4.2 billion yuan. More than 0/00 series, more than 5,000 varieties and more than 20,000 specifications of high and low voltage electrical appliances, power transmission and transformation equipment, instruments and meters (inductive watt-hour meters) (electronic watt-hour meters) (gas meters), building electrical appliances and automobile electrical appliances have been formed. In 2004, the sales revenue was11900 million yuan, ranking among the top 500 private enterprises in China. "Zhengtai" trademark 1999 was recognized as "China well-known trademark". Zhengtai won the National Quality Management Award in 2004, three series of products were rated as "China famous brand products", electric meters and other instruments were rated as "national inspection-free products", and high and low voltage electrical appliances were rated as "China export famous brand products". The company has 65,438+08,000 employees. Although the talents who go abroad every year come from Zheng Tai, they have created enormous economy and wealth for the society. Zheng Tai is a useful person to the society, and his education is nothing. Ability is Zheng Tai's eternal aim. In 2007, Zheng Tai Instrument Company received many foreign orders, and in May12, 2008, Zheng Tai Group donated RMB100000. In September 2008, the director of the first workshop of the instrument company suffered from leukemia. The trade union of the instrument company quickly organized the company to call on its employees to donate 230,000 yuan, indicating that the company has human feelings, shares worries for the society and cares for employees. The company has 12 migrant workers in Hubei, Hunan, Jiangxi, Anhui, Jiangsu and Zhejiang. Zheng Tai has a national enterprise technology center. World-class physical and chemical testing center, measurement center, low-voltage electrical testing center and high-low voltage electrical research and development base have been built. It is a high-tech enterprise in Zhejiang Province, a high-tech enterprise in Shanghai and a national technological innovation base. Scientific and perfect technological innovation system and huge and sound marketing service network make Zheng Tai always walk in the forefront of domestic counterparts. 1July, 998 10, Zheng Tai group took the lead in launching N series new products with independent intellectual property rights in the same industry in China, which broke the traditional mode of producing low-voltage electrical appliances in China, led the development trend of the industry and promoted the development of low-voltage electrical appliances industry in China. At present, Zheng Tai has set up more than 2,000 sales companies and special distribution agencies integrating sales and services all over the country, and set up 5 branches and more than 30 sales agents abroad. Products sell well in more than 70 countries and regions in the world, such as the United States, Europe, Russia, Brazil, Southeast Asia, the Middle East, Africa, Israel, Turkey and Italy. Enterprise concept; Strive for a world famous brand and realize the enterprise spirit of serving the country through industry; Harmony, modesty, pragmatism and innovation Zhengtai Company was established in July 1984. After 20 years of down-to-earth and legendary development, its annual sales increased from 65.438+0 billion yuan in that year to 65.438+0.0/kloc-0.0 billion yuan in 2003. The business scope covers more than 300 series, more than 5,000 varieties and more than 20,000 specifications of products in six leading industries, including high and low voltage electrical appliances, power transmission and transformation equipment, instrumentation, communication equipment, building electrical appliances and automobile electrical appliances. By the end of 2003, the Group had 1.45 million employees, with a workshop area of more than 300,000 square meters, a trademark value of 3.6 billion yuan in Zheng Tai and total assets of 36,543.8 billion yuan. As one of the "leaders" of China's industrial household appliances, the comprehensive strength of the Group has been ranked among the top 500 private enterprises in China for six consecutive years. Looking at the development of Zheng Tai Group, its most important management secret is that Nan Cunhui, its helm, always attaches importance to the management of development strategy in the process of enterprise development. In the first stage of enterprise development (1984- 1990), in the face of fake and shoddy low-voltage electrical products all over Liushi, winning by quality is the overriding business philosophy and goal of the enterprise, making the enterprise the key support object and model of Wenzhou enterprises in the anti-counterfeiting wave of relevant state departments, thus gaining a foothold in the low-voltage electrical products market and completing the original accumulation mission of the enterprise; In the second stage (199 1- 1993), it was the business strategy of the enterprise at that time to establish a modern enterprise system and develop its strength through joint-stock cooperation; In the third stage (1994- 1996), through the strategic decision of "taking capital as the link, taking the market as the guide, taking products as the leader, taking the brand as the center, taking the road of group management and establishing Zheng Tai's own brand", in just two years, the company has grown to 48 branches and member enterprises with an annual output value of1. The total assets reached 462 million yuan. Since the second half of the fourth stage 1996, with the deepening of the joint-stock reform of enterprise management, strategic management has embarked on the road of globalization, systematization and scientific standardization. Taking Zheng Tai Group Company where the author works as an example, this paper tries to explain the importance of strategic management to enterprise management. Generally speaking, the strategic management of an enterprise includes three stages: strategic formulation, strategic implementation and strategic evaluation. Secondly, what is the business of the enterprise? To accomplish the task at this stage, we have to go through three steps: strategic analysis, strategic choice and strategic formulation. 1June, 1995, with the approval of the State Administration for Industry and Commerce, Zheng Tai became the first national regional-free group in the domestic low-voltage electrical appliance industry, marking the basic realization of the goal of Chint Group's collectivization management. Facing the tide of diversified operation in China at that time, the company was guided by the idea of becoming bigger, stronger and global. After analyzing the advantages and disadvantages of the internal and external business environment of the enterprise, it listened carefully to the analysis opinions of experts, clearly put forward the business goal of "creating a world-famous brand and building a century-old shop", and chose the business strategy of "steady operation, sustainable development, focusing on low-voltage electrical appliances, gradually getting involved in related electrical appliance manufacturing industries, reducing costs and expanding Zhang Zhilu" to realize the company. With the courage of a strong man, the company has gradually withdrawn from industries that have nothing to do with clothing and drinking water and do not have technical advantages. In order to ensure the company's cost advantage, the company further enhances the market share of products and reduces operating costs on the premise of ensuring quality. The company uses the advantages of large-scale production of low-voltage electrical products, complete varieties and specifications, and good reputation of cooperation with suppliers for many years to break through secular, family and social pressures. Take the lead in introducing enterprise procurement bidding system in Wenzhou. 2. Strategic execution is the key strategic plan. If it is not properly executed, it will only be a complete plan. To sum up, Chint's strategic implementation has the following characteristics: First, it pays attention to the construction of corporate culture and cultivates a "rigorous, scientific, realistic and innovative" cultural atmosphere. "Quality is life, service creates benefits" is the quality concept of Zhengtai from its establishment to the present; "Learning promotes progress and innovation promotes development" is the driving force for Zheng Tai to build a learning enterprise. "Correcting yourself first, setting an example is more important than teaching by example" is the basic criterion for shaping employees with ideals, morality, culture and discipline. Second, organically combine the long-term development planning and development strategy of enterprises. After repeated discussions and listening carefully to the opinions of middle managers, in 2000, the Tenth Five-Year Development Outline of Zheng Tai Group and 20 10 were designated and promulgated. Then the development goals in the outline are decomposed according to the annual progress. The annual policy goals should be carried out around the outline, while the monthly work plan should be dynamically arranged around the annual policy goals to ensure that the strategic goals are closely linked and decomposed at different levels. Third, according to the development needs of enterprises, adjust the organizational structure in time to ensure that the organizational structure of enterprises can adapt to the strategic changes of enterprises. Fourth, according to "people-oriented, civilization shapes the soul; The principle of "having both ability and political integrity and appointing people on merit" is to establish an objective and fair performance appraisal and value evaluation system to ensure the allocation of talents for strategic implementation. 3. Strategic evaluation is to ensure that the purpose of strategic evaluation is to enable enterprises to adapt to the changed business environment in time, seize fleeting business opportunities in time, and avoid the impact of adverse events on strategic implementation. Zheng Tai holds a special board meeting once a year to evaluate the implementation of the annual strategy. All business departments hold consultations on the implementation of policies and objectives every six months, and make an overall evaluation report at the end of the year. Major events involving the business direction of enterprises can be adjusted in time by using the management idea of contingency. For example, 1999, in view of the opportunity of the transformation of the "two networks" in urban and rural areas, Zheng Tai organized elite soldiers to participate in the bidding for the transformation of the "two networks" in various places in time, and adjusted the marketing strategy, adopting the forms of sole proprietorship, holding and equity participation in the marketing of the previous franchise stores. In 2002, according to the new situation after China's entry into WTO, the company made a decision to speed up its entry into the international market, adjust the organization of international trading companies in time, enrich its strength and strengthen the allocation of resources; In September 2003, according to the long-term trend of economic development in the Yangtze River Delta, the company put forward the development strategy of "connecting with the Yangtze River Delta and building a leading enterprise in the industry" in time, invested 3.5 billion yuan in Shanghai to enter the power transmission and transformation industry, and began the journey from "regional factory" to "international enterprise". These are all major strategic adjustments made by Zheng Tai on the basis of evaluating the enterprise development strategy. The great man Mao Zedong once said, "The route is an outline, which is open to all. "If we borrow the famous words of this great man, we can say," Strategic management is the guiding principle of enterprise management. "Enterprises without guiding principles are blind and short-sighted, while enterprises operating blindly and short-sighted may have temporary living space in the period when China's market economy has not yet fully developed, but it is impossible to achieve rapid development. This has been confirmed by many short-lived commercial cases in China. Therefore, strategic management is very important to the development of enterprises, and the owners and operators of enterprises should attach importance to and do well the strategic management of enterprises.