BYD Company Limited (stock code: 12 1 1. HK), founded in 1995, was listed on the main board of Hong Kong on July 3, 2002. Headquartered in Shenzhen, Guangdong, China, the company is a high-tech private enterprise with three industrial clusters of IT, automobile and new energy.
BYD is located in Guangdong, Beijing, Shaanxi, Shanghai and Tianjin [1]? There are nine production bases in other places, with a total area of nearly 7 million square meters, and branches or offices in the United States, Europe, Japan, South Korea, China, Taiwan Province Province and Hongkong, with a total of nearly 200,000 employees.
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The source of success
Quality and service
Among many independent brands, BYD is a maverick rising star. In the eyes of the industry, it is an alternative and powerful competitor. All this is because it can still create miracles frequently after cross-industry development and has to be praised.
As an international enterprise, excellent quality and excellent service have always been BYD's strengths. In the field of mobile energy, BYD has won people's trust and become the largest battery supplier for heavyweight customers such as Motorola and Nokia.
Sharpening a knife is not a mistake for a woodcutter. After BYD entered the automobile industry, it continued to adhere to the brand strategy and took the lead in proposing the "kangaroo model"-only by upgrading itself and making full preparations can it jump higher and further.
"Price is not our main means. The final product still needs to speak with quality and service in order to make itself invincible. " Xia Zhibing, general manager of BYD Auto Sales Co., Ltd. said.
In Shanghai, BYD's engineers did a lot of computer simulation analysis on huge technical data, and finally developed F3, a Volkswagen car with high cost performance. In Xi 'an, every four and a half minutes, a BYD F3 is born on the 300m F3 assembly line. In Shenzhen and even the whole country, hundreds of service network tentacles and effective management methods strive to achieve zero distance between enterprises and customers.
Opportunities always favor those who are prepared. BYD's popularity is not accidental, but the result of first-class R&D capability, strong production base and high-quality sales team.
Quality after-sales service
As a upstart of its own brand, BYD has always maintained a high starting point. As for the terminal service for automobile customers, BYD transplanted its experience in the battery industry, constantly provided value-added services for car owners, and put forward the "core" idea of "customer-centered". "We focus on analyzing the real needs of our customers. Only by knowing what customers need can the service be in place and consistent. Our service is more rational and longer-term. " Xia Zhibing, general manager of BYD Auto Sales Co., Ltd. explained this.
References:
Baidu encyclopedia-BYD Co., Ltd.