What are the resource characteristics that enable enterprises to gain competitive advantage and improve their core competitiveness?

Four resource advantages for enterprises to gain competitive advantage and improve core competitiveness;

Technology and commerce

"A clever woman can't cook without rice", and technology and business are the premise and foundation for the survival and development of enterprises. The main performance of technology is network quality, business support processing ability and new business research and development level. To create technical and business advantages, it is necessary to build three excellent networks: backbone transmission network, base station communication network and business support network, and comprehensively improve network quality, business processing capacity and new business research and development level. At present, we are in a leading position in the market, because our network coverage, call quality and new business level are ahead of the same industry. After many upgrades, the business support processing system is becoming more and more perfect, and the new services and functions promoted have been widely welcomed by consumers. In the future, while realizing high-quality network and business diversification, we should be in line with the market, build, maintain and optimize our own communication network according to the needs of market competition and development, and develop new business functions and platforms that are well received by consumers, so as to make people have their own advantages. Technology and business should be moderately ahead of the market demand and continue to lead the industry, which is the real embodiment of our advantages.

Management and service

With the communication ability, the commercial platform has been established, and the scale communication ability should be transformed into economies of scale through operation and service.

Management and service are two different expressions of the same concept in the field of enterprise production. Enterprise production is a management behavior at home and a service behavior abroad. The purpose of management is to open up the market and stabilize it. The purpose of service is to win customers and stabilize them. Kōnosuke Matsushita, known as the God of Management, once said: The process of management and service is a process of income generation. How to build management and service advantages and realize incremental income increase of enterprises? First of all, we must improve our business decision-making ability. The object of enterprise management is the market. To improve business decision-making ability is to correctly grasp market opportunities, correctly position the market, formulate effective market management strategies according to market development and changes, lead the market development direction in competition, resolve market risks and successfully control the market. The second is to establish and improve the business network and improve the marketing ability and combat effectiveness of the business network. In recent two years, the rapid development of mobile business can not be separated from our social agency marketing network, which has become the main force of business development. At present, the agency business network accounts for more than 80% of the business development. In the future, while developing the self-operated business network, we should further stabilize and develop the agency business network, establish a strategic partnership with it, form a joint force, and further extend the market competition space.

To create service advantages, it is necessary to further enhance service concept, strengthen service means, standardize service behavior, improve hardware service level, create a beautiful service environment, implement the whole service mechanism, extend service to every link of enterprise production and operation, and form enterprise service value chain. According to different consumer groups, we will vigorously advocate humanized, personalized, family-friendly and differentiated services to improve the standard and honest service level.

Innovation and management

It has formed technical and business advantages and created preconditions and conditions for the development of management and service. It has formed the advantages of management and service, and provided a reliable guarantee for the growth of enterprise volume and income. How do enterprises pursue profits and maximize benefits? It is achieved through innovation and management. The process of innovation management is the process of straightening out the internal and external relations of enterprises, encouraging, supervising and restraining the operation and service behavior of enterprises, mobilizing all positive factors and promoting the development of operation and service to a higher level. At present, state-owned enterprises have been carrying out joint-stock reform or registration and listing. On the one hand, their purpose is to achieve financing, but their real purpose is to establish a modern enterprise management and innovation system that adapts to the market economy, further straighten out and clarify enterprise property rights, clarify the relationship between responsibility, power and benefit, strengthen the supervision and restraint of power and interest, and create vitality and vitality for enterprise development. China Mobile has developed from a state-owned monopoly industry to a wholly-owned listed enterprise, and the innovation management mechanism has undergone profound changes, and an innovation management platform has been established to adapt to industry competition. How to further maintain and create the advantages of management and innovation and promote the sustainable development of enterprises? First, innovate the management system, further adapt to market competition, be in line with international standards, fully implement intensive and refined management, realize the optimal allocation of human, financial and material resources, and maximize management efficiency. The second is to implement hierarchical management in the innovative management mode, give full play to the creativity and initiative of each management level, and enhance the overall flexibility of enterprises to cope with competition. The third is to further refine and quantify the innovation management system and assessment. At present, the reform of "post, salary and work efficiency" is being carried out, and refined financial management is implemented, that is, the work and performance of employees and management are strengthened, and the financial indicators of each unit are refined and quantified, so that enterprise management is more intuitive and institutionalized.

Talent and culture

Enterprise talents and enterprise culture are the biggest resource advantages of enterprises, and enterprise technology, operation and management are all realized through talents. A first-class enterprise must have first-class talents and a first-class talent mechanism. How to create talent advantage? First, build a nest to attract phoenix, create a good humanistic environment and space for humanistic development, so that enterprises have a group of high-quality professional and technical personnel, market managers and comprehensive managers. The second is to establish a good talent mechanism, provide a platform for enterprise talents to fully realize their self-worth and give full play to their own specialties, truly realize their talents and positions, stimulate their sense of responsibility, sense of competition, sense of accomplishment and pride, and make them share weal and woe with the enterprise. The third is to establish a talent database, replenish fresh blood in time, do a good job in talent reserve, avoid the shortage of talents in enterprises, and ensure the timely adjustment and normal alternation of talent structure.

Enterprise culture is the soul of enterprise development. Mr ren zhengfei, president of Huawei, once said: "any resources are limited, and only corporate culture can promote the continuous progress of enterprises." A good management mechanism, a group of outstanding talents, a good leading group and a national policy conducive to the development of enterprises can all promote the rapid development of enterprises, but relying on these factors to promote the development of enterprises has stages, because these factors change with the passage of time and the changes of market environment and policy environment. Some well-known corporate aircraft carriers in the world became "Titanic" after ten or twenty years. It is because of these factors that they are lost one by one. Only enterprise culture can promote enterprise development. Corporate culture is a spiritual pillar extracted from the enterprise system, mechanism, talents and employees, and enterprise style for a long time, which has a great and far-reaching impact on enterprise development. How to create corporate culture advantages? It is to form the core value system of enterprises, that is, people-oriented, pursuing customer satisfaction services, constantly creating greater value for society and promoting the development of enterprises and society. This is the spiritual pillar of our enterprise and the connotation of our corporate culture. With this spiritual pillar, enterprises will remain young forever and maintain vigorous vitality.