As the saying goes, "Without Jin Gangzuan, there would be no porcelain".
At present, there are still thousands of P2P online lending companies in the market, and a few of them are well managed. They must have some special means to control risks and improve profits.
I guess the problem you are talking about may be that online lending business is subordinated debt business. If it is not good, the borrower will be overdue, resulting in bad debts, which will lead to difficulties in the operation of online lending companies and even losses.
I think your worry is reasonable, but we still consider the operation of online loan companies comprehensively. Its main costs are customer acquisition cost, capital cost and risk cost. Only these three costs, at least in the industry average, can continue to survive, otherwise it will be difficult to operate for a long time and will inevitably lose money.
1. Customer acquisition cost
The online lending platform needs to find a large number of borrowers from the market before it can continue to operate. What kind of customers to find and how much it costs to acquire a customer are all things that the platform needs to seriously study and explore.
For example, if you find a customer with a single loan of only 2,000 yuan, the way you find a customer with a single loan of 200,000 yuan is definitely very different from the cost of investment.
The cost of obtaining customers directly determines the development scale of the market and the subsequent market competitiveness.
2. Cost of capital
Because the operating profit of online lending platform is mainly the spread between the capital cost that borrowers can bear and the capital return that investors get, the spread of capital cost directly determines the operating profit of the platform.
For example, if the annualized comprehensive interest rate you give the borrower is 20% and the return rate to the investor is 3%, then the gross profit of the online lending platform is 17%. Is it very high?
But you have to think about a question: If you give an investor a low interest rate, will he come to your platform to invest? Therefore, in fact, the return interest rate of investors has a market equilibrium price. The better platform interest rate is about 6%-8%, and the slightly weaker platform interest rate is about 10%- 12%.
3. Risk cost
Risk cost, audit cost of major platforms, collection cost, bad debt interest rate. This is the part that everyone can see.
At present, in the future of risk control, we should gradually rely on financial technology to improve the speed and quality of automatic approval and reduce the cost of risk control.
To sum up, the operation of online lending companies needs to strive to control customer acquisition cost, capital cost and risk cost, and improve operating profit.
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