The brand "Antarctic people" was very famous ten or twenty years ago. However, after 2008, Antarctic people cut off all the self-operated links at the production end and the sales end, and all the factories that have been in operation for more than ten years were sold. Antarctic people changed their names to "Antarctic e-commerce". From then on, we no longer produce by ourselves, but completely embarked on the business model of brand authorization, selling only tags.
Matters needing attention and key points of Antarctic people:
As we all know, the French crocodile LACOSTE is the originator of all crocodile brands, while the other two crocodiles are more or less suspected of being "shanzhai". Later, due to different business concepts, they were operated separately. At present, crocodile shirts are mainly made of leather shoes, while Cartier crocodile was acquired by the famous thermal underwear brand "Antarctic Man" for nearly 600 million yuan in 20 16.
After being acquired by the Antarctic, Katie crocodile also suffered the same fate. Now, after entering Cartier official website, you will find that the prices of goods inside are extremely low, and a series of so-called "Cartier stores" appearing at the bottom of the website are actually authorized OEM stores.
Baidu Encyclopedia-Antarctic People