In 2005, Beijing Zhongguancun Tianchuang Technology Building and Saina Zuoan International Catering Management (Beijing) Co., Ltd. were formally established. Known as the "Silicon Valley of China", this gold rush shrine is surrounded by well-known enterprises such as Microsoft, Baidu, Sina and Patriot. The left bank of the Seine has the same thing as them-sobriety. Facing the unprecedented opportunity of China's coffee market, while the whole industry is pursuing rapid and blind expansion, the left bank of the Seine River has conducted a detailed and in-depth market survey for different markets and consumer groups in hundreds of cities in China, and formulated a complete and meticulous investment plan, which provides a good prerequisite for further expanding the product system and support system in the future. The left bank of the Seine always adheres to its own development goals. From 2005 to 2009, in five years, on the left bank of the Seine, only four things were done, which provided a strong impetus for the rapid development in the future:
1, set up a coffee production research center.
On the left bank of the Seine, many domestic first-class coffee technicians gathered together to form a professional coffee production research center, from the selection of coffee beans to baking, grinding and final production, all links were deeply controlled. After numerous attempts and research and development, we have established a set of our own production standards to ensure the mellow taste of high-quality coffee.
2. Research and development of dishes
Considering the overall environment of China's coffee market, it is not feasible to use American coffee system or European coffee system as a template. The cafe on the left bank of the Seine River conforms to the domestic situation and introduces the concept of coffee with catering. For this reason, the left bank of the Seine River first opened a hotel of nearly 3,000 square meters in beijing happy valley, with western food as the mainstay and Chinese food as the supplement. Directly facing the market, we continued to develop a series of dishes on the left bank of the Seine for five years, and developed a standardized and systematic catering system that can stand the test of the market, laying a solid foundation for the profit of a single store in the future.
3. Establish a professional management team.
On the left bank of the Seine River, all employees are trained in management, store managers, chefs and ordinary employees, and a group of professional and comprehensive elite teams are reserved to provide market practice experience for later franchisees, free consultation, on-site guidance, early store operation and other exclusive services. Combined with China's national conditions, it has made a strong guarantee for the operating experience and profit model of large cafes.
4, shaping the brand image
At the same time, through comprehensive investigation and verification, the left bank of the Seine River has established a CIS system for coffee chains, providing all-round services from planning, management, consultation, decoration design to raw material supply, providing a unified brand image for a wide range of franchisees in the later period, and making full preparations. Prior to this, no brand in the domestic coffee market has made such a detailed, practical and comprehensive standard system, which is also the reason why it feels great when it comes to the left bank of the Seine. In 2009, the company made every effort to promote "coffee on the left bank of the Seine" in China, and landed in Chinese mainland market as an international coffee chain brand-the first brand image shop was completed in Tianchuang Science and Technology Building, Silicon Valley, China! At this moment, the glory of the left bank of the Seine began to spread rapidly from Beijing to the whole country.
The sober left bank of the Seine has achieved today's achievements. By the first half of 20 1 1, there were nearly 200 chain stores in China, including more than 120 stores with an area of over 500m2. On June 20 1 1, the left bank of the Seine River was officially approved by the Ministry of Commerce of People's Republic of China (PRC) and China to join the chain operation standard filing enterprise (filing number 01108010065438) and became a chain operation enterprise. We are willing to work with all people of insight who love the coffee business to further promote the prosperity of the domestic market and fully assist every investor who is eager to own a coffee shop to turn his dream into reality!