So for such an economically developed Hong Kong, it is said that the mobile payment rate here is not as high as that in the mainland. Is it true?/You don't say. Incredibly, there are not many mobile payments in such a popular place for shoppers. Call me if it's true!
Then, write it down and Bian Xiao will help you answer the questions! Let's see if mobile payment in Hong Kong is really like the legend.
Is Hong Kong Mobile Payment Backward?
"High-speed rail, code scanning payment, bicycle enjoyment and online shopping" are called four new inventions in China. When China people who are used to scanning code payment travel to Hong Kong and habitually take out their mobile phones, they find that mobile payment in Hong Kong lags far behind the mainland.
Alipay, which has been officially stationed in Hong Kong for several years, has still failed to make Hong Kong people develop the habit of using mobile payment. Today, Hong Kong compatriots are still not very keen on mobile payment.
Why is the penetration rate of mobile payment in Hong Kong low?
1 and the popularity of octopus
In fact, it is not difficult for Hong Kong people to understand that there is no cash payment-Hong Kong is one of the earliest regions in the world to promote electronic money, and it is "beep, beep, beep, beep, beep, beep, beep, beep!"
In the past two decades, the development of electronic money in Hong Kong has indeed been ahead. Hong Kong local payment system "Octopus" was launched on 1997. This card integrates transportation, catering, shopping, access control and other functions, and can cover almost all daily consumption.
At present, there are more than 8,000 service providers in different industries in Hong Kong, and more than 654.38+0.9 million retail stores have set up Octopus payment services. I don't know how many times I have heard foreign friends in Central praise Octopus, saying that it is much more convenient and advanced than their country. You don't have to bring change when you go out, and you can wait for half a month without going to the bank to queue up at the ATM. ?
Think about it, too. /kloc-When Octopus was born 0/8 years ago, many people in the United States didn't even have mobile phones, let alone NFC payment for mobile wallets. Once upon a time, Octopus was the most successful and popular electronic currency in the world. The Netherlands, Japan, Singapore and other countries also used Hong Kong's Octopus for reference when developing electronic money systems.
It is no exaggeration to say that Octopus once represented the height of electronic money development in Hong Kong!
Credit cards have carved up a large number of markets.
Credit cards also have a solid "mass base" in Hong Kong. According to the data, in 20 16, every Hong Kong citizen had an average of 2.5 credit cards.
Simply put, the credit card will be returned to the bank for consumption before the repayment date. Alipay and WeChat payment are similar to debit cards and Octopus. You must put the money in before you can use it. However, putting money into Alipay and WeChat payment means that you need to trust their systems.
In addition, credit card points, gifts and preferential activities also firmly increase customer stickiness.
3. The Hong Kong market is too small for large Internet companies such as Alipay and WeChat to invest huge resources to cultivate user habits.
In fact, the mobile payment habit in the mainland is also after 20 15. With the red envelope war between Alipay and WeChat, it suddenly caught fire overnight. The two companies have won the trust of hundreds of millions of users by throwing red envelopes, reducing payments and sending scanners.
Only high-value Internet companies like Alibaba and Tencent have such huge capital and are willing to invest billions of dollars. In Hong Kong, even Cheung Kong and Sun Hung Kai could not have invested so much resources.
4. Hong Kong people really have a traditional concept, and cash payment is still popular.
This was discovered after I had a deep understanding of Hong Kong society. It is often seen that local elderly people slowly count coins in convenience stores, which is extremely inefficient. I'm really anxious to get in line at the back. Many enterprises still need to pay by check, and the most uncomfortable thing for me is to write a check.
Even if you get the Premier account of Hongkong and Shanghai Banking Corporation (equivalent to the platinum account of mainland banks), writing checks in traditional Chinese is still very confusing. One of the reasons why enterprises are willing to use checks is that many Hong Kong enterprises do not have advanced domestic financial management software systems, and even many large enterprises are still using Excel to handle their finances.
In 20 18, the payment war between Alipay and WeChat went from China to Hong Kong, and it was rare to burn money in unison, trying to lure Hong Kong people to throw away their credit cards.
The first is Tencent's subsidiary WeChat Pay HK, whose registered users surged by 44% in February. In order to achieve this result, WeChat paid an estimated cost of up to HK$ 35 million.
On March 8th, 20 18, Ant Financial announced that it would form a joint venture company AlipayHK with Li Ka-shing's Changjiang Hutchison Industry. Jing Xiandong, CEO of Ant Financial, also said that Alipay HK has more than 1 10,000 users in Hong Kong, and the number of cooperative merchants exceeds 1 10,000.
At present, Hong Kong has been slowly accepting the entry of this mobile payment method. After all, Hong Kong is a very good shopping paradise for many people in the mainland and other countries, so as far as the development trend is concerned, the slow popularization of mobile payment in Hong Kong is just around the corner. Let's look forward to it!