Today we don't talk about international brands, but learn about a very low-key domestic brand-Souyute. "Search in?" What brand is this? What brands does Souyute have? Today, let's learn about the brand Souyute!
Search youte brand
Unknown search Youte has been "throwing money" everywhere recently. Authorized by ELLE Women's China, it invested more than 70 million yuan in three women's e-commerce companies. After the investment is completed, Souyute will have six brands, covering different online and offline styles. Search Yute once said that it will adjust the over-raised funds of 200 million yuan to invest in emerging e-commerce clothing brands. Therefore, in the eyes of the industry, it is not excluded that Souyute will continue to invest or acquire e-commerce clothing brands.
Souyute invested 39.45 million yuan, 2,965,438+10,000 yuan and 3.96 million yuan in Guangzhou Xianmai Clothing Trading Co., Ltd., Dongguan Gezhi Clothing Co., Ltd. and Guangzhou Muxiang respectively. Search Youte accounts for 19.7 1%, 19.4% and 19.79% of the registered capital of the above companies respectively.
According to the financial data, in the first half of this year, Xianmai Clothing realized an operating income of about 510.44 million yuan and a net profit of/kloc-0 1.0924 million yuan; Gezhi Clothing realized an operating income of about 39.84 million yuan and a net profit of 5.8887 million yuan; Zimu Clothing realized an operating income of about 6.5438+0.50 million yuan and a net profit of -654.38+0.64.438+0.00 million yuan.
According to today's beijing business today reporter, Souyute's "trend front" is currently concentrated in third-and fourth-tier cities. The domestic clothing consumption market is growing slowly, and both income and profit are declining. But the fast fashion model it is exploring is still immature. In the first half of this year, Souyute's revenue decreased by 3.27 1% year-on-year to 568 million yuan, and its net profit decreased by 42.88% year-on-year to 74.0209 million yuan. Souyute said that the domestic clothing market is still in the process of deep adjustment. Souyute believes that investing in e-commerce clothing brands can, on the one hand, explore the future of clothing e-commerce with emerging e-commerce brands, on the other hand, lay the foundation for implementing multi-brand strategy and building an omni-channel sales network including commercial streets, large shopping malls, shopping centers and e-commerce.
Among them, Frontline is the best seller. Fashion frontline clothing is a fashionable youth casual wear, and the main consumer group is 15-29 years old youth style.