* * * The profit model of bicycle enjoyment lies in its deposit model. Mobike charged a deposit of 299 yuan before riding, and ofo charged a deposit of 99 yuan. After riding, the deposit will not be returned automatically, and the user needs to submit the application manually, which may be due to the convenient experience of the user riding again. It takes 2-7 working days to get the deposit back in mobike. According to the above example, if 10 people use 1 car, the deposit is 2990 yuan. According to the author's experience, the actual refund cycle takes 2 days. This provides space for bicycle service providers to rely on big data to obtain deposit income. The deposit of ofo is refunded in real time, which also verifies that the deposit does not need to stay for 2-7 days in actual operation. ?
Future profit model:
Rent, deposit, advertising, big data sales, judging from the profitability of government-led public bicycles, most cities and counties still rely on government subsidies to maintain their operations, and only individual cities such as Hangzhou can basically protect their capital. Hangzhou public transport system is mainly responsible for the construction and operation of public bicycle system in Hangzhou. Hangzhou Public Transport Group relies on government subsidies for equipment construction in the early stage, and the annual operating cost in the later stage of operation is as high as 80 million yuan. Due to the public welfare of the public bicycle system, the fees charged to the end users do not constitute the main source of income (public bicycles are generally free 1 hour, and more than 90% of the citizens use them within 1 hour), so the income mainly comes from the output of advertising resources and models. On the one hand, the advertising revenue of Hangzhou public bicycle system has exceeded 40 million per year. Judging from the auction of advertising management right completed in February last year, the bidder visual media realized the advertising management right for five years (excluding body advertising) with 2140 thousand yuan. ?
In the future, the profit model of Internet * * * enjoying bicycles is expected to be diversified, and advertising and big data revenue will be increased on the basis of rent and deposit. Judging from the current government-led public bicycles, advertising revenue is a big part. For Internet companies, big data is their advantage. For example, mobike said that he is a technology and data-oriented company.