Kia's sales in China continue to be sluggish, and the joint venture is caught in the predicament of insolvency! According to the 2022 financial report released by Kia Corporation of Korea, as of June 65438+February 3 1, the total liabilities of Jiangsu Da Yue Kia Motors Co., Ltd., a joint venture company in China, have reached about 654,380.3 billion yuan, with total assets of about 654,380.9 billion yuan. According to this calculation, Jiangsu Da Yue Kia is insolvent and its asset-liability ratio has reached 1 19.0%. For reference, the debt ratio of Beijing Baowo, which was declared bankrupt before, is 133.5%, and that of GAC Fick, which is in bankruptcy liquidation, is 1 10.8%. Now it seems that in 20021year, Dongfeng Motor, the major shareholder of Dongfeng Da Yue Kia, chose to liquidate all its shares in time, and "precise withdrawal" was the most appropriate.
In August, 2002, Dongfeng Da Yue Kia Motors Co., Ltd., a joint venture of Dongfeng Motor Group, Jiangsu Da Yue Group and Kia Motors, was formally established. Three months later, Dongfeng Da Yue Kia's first new car "Maxima" rolled off the assembly line in Yancheng production base. In just one year, it sold 50,000 cars and became the "dark horse" of China automobile market. Since 2006, the market sales increased steadily, reaching the peak of annual sales of 650,000 vehicles in 20 16, which also made Dongfeng Da Yue Kia earn a lot of money. Also from this year, Dongfeng Da Yue Kia began to encounter sales waterloo, with a cumulative sales volume of 359,500 vehicles in 20 17, down 45% year-on-year; By 202 1, the annual sales volume of Dongfeng Da Yue Kia is only163400; In 2022, Kia sold only 94,300 vehicles in China, and the total sales volume has fallen below the100,000 vehicle mark. Compared with 202 1, there was another 40% plunge.
According to KIA official micro-news, the "2023 KIA China New Energy Strategy Conference" will be held on March 20th, officially announcing the blueprint for KIA China to accelerate its transformation to electrification. At the press conference, Kia will release China's medium and long-term new energy strategy, and at the same time, it will present three brand-new electric vehicles, namely EV5, EV9 concept car and EV6 GT. The question is, can KIA, which has stopped, recapture China auto market from the top of China auto market, and nobody cares?
2. GAC Mitsubishi's sales in February plummeted by 90.9 1% year-on-year.
Then pay attention to GAC Mitsubishi. Guangzhou Automobile Group released February production and sales report. The data shows that "two fields" are still the sales pillars of Guangzhou Automobile Group, but the performance of the two companies is completely different. Sales of GAC Toyota increased by 26. 15% year-on-year to 63,200 vehicles, making it the only joint venture company among the top 15 in the list to achieve double-digit growth; Guangqi Honda sold 465,438+0.2 million vehicles, down 27.8 1% year-on-year. Compared with the "two fields", GAC Mitsubishi, both Japanese, has become the "burden" of the group. The data shows that GAC Mitsubishi's sales in February plummeted by 90.9 1% to 330 vehicles, and the cumulative sales in February fell by 79.86% to 1.498 vehicles. Taking the data in February as an example, the wholesale sales volume of GAC Mitsubishi is 330 vehicles, including 365,438+065,438+0 vehicles in Outlander, 65,438+04 vehicles in Jin Xuan and 5 vehicles in Yige.
In fact, since 20 19, GAC Mitsubishi has been declining for several years, and the sales of 20 19-202 1 were 13300, 75000 and 66000 respectively. After entering 2022, the situation of GAC Mitsubishi is even more critical, with annual sales of only 33,600 vehicles, down 49. 13% year-on-year, and it has become a marginal brand. If the sales volume of GAC Mitsubishi is halved again in 2023, it is approaching the critical point of Dongfeng Renault's delisting in the previous period.
3. 4.488 million vehicles were involved. Last year, China carried out 204 car recalls.
A few days ago, the State Administration of Market Supervision announced a nationwide recall of automobiles and consumer goods in 2022. In 2022, China * * * implemented 204 vehicle recalls, involving 4.488 million vehicles, respectively, down 12.4% and 48.6% from the previous year. Affected by the defect investigation by the General Administration of Market Supervision, there were 26 recalls, involving 1.759 million vehicles, accounting for 39.2% of the total recalls in the whole year.
With the increase in the number of new energy vehicles, the number of new energy vehicles recalled has reached a record high. In the whole year, 47 new energy vehicles were recalled, involving 1, 2 1.2 million vehicles, accounting for 27.0% of the total number of recalls in the whole year, with a year-on-year increase of 3 1.5%. OTA has gradually become an important way to improve vehicle safety, with 17 recalls involving 887,000 vehicles, accounting for 19.8% of the total annual recalls.
4. Netcom Tesla stopped cooperating with BYD.
Recently, it was reported that Tesla had decided not to use BYD's battery. The rumor originally originated from the Korean media. According to an industry source quoted by Korea Economic Daily, after the supply agreement between Tesla and BYD expired earlier this year, Tesla did not ask BYD to supply extra batteries for Tesla Model 3. According to the report, it may be due to the problems of the blade battery itself, the subsidies related to electric vehicles in the United States, and the competitive relationship between BYD and Tesla. Tesla and BYD did not ask for further supply after the contract expired.
In response to the rumors that Tesla stopped cooperating with BYD, BYD responded positively: "False news does not match the actual situation." It is understood that the news that BYD and Tesla reached a cooperation began in 2022. At that time, it was reported that BYD supplied 10GWh batteries for Tesla European models, and the models equipped with blade batteries had entered the testing stage.
5. The price of some models rose, and the new Toyota Seine went on the market.
Guangzhou Automobile Toyota 2023 Saina was listed, and the price range of six models was 30.98-4 1. 1.8 million yuan. As an annual change, the price and configuration were mainly adjusted. The premium version will increase the price by 7,000 yuan, the premium version by 8,000 yuan and the platinum version by 6,000 yuan.
In terms of configuration, some models are equipped with brand-new light taillights, exterior rearview mirror heating/electric folding/self-locking folding, 360 panoramic images, and mobile phone Bluetooth keys. Premium, extreme and platinum models have also been upgraded to 20-inch wheels. In other configurations, functions such as emergency rescue, road rescue (with SRS airbag linkage), LDA lane departure early warning system, Toyota intelligent air steward, and key-splitting authorization have been added.
6. Ideally, limited time insurance will be introduced for car purchase.
Since the beginning of this year, many automobile brands have set off one after another? "Price-cutting tide", new energy car companies such as Tesla, Wenjie, Tucki, BYD, etc. keep cutting prices, and many traditional car companies also join the ranks of preferential promotions. In the tide of price reduction in the industry, Li acted in the opposite direction and actively put forward the policy of "price protection": during the period from March 1 1 to March 3 1 in 2023, Li promised to return the ideal L-series models through Li's official channels within 90 days (inclusive) from the date of ordering.
This user's price protection right covers two situations, one is the change of the official selling price, and the other is the right of cash relief provided by Li, excluding the local government's car purchase subsidy and the car purchase policy that specifically limits the city's fuel vehicle index. In the eyes of many people in the industry, Li's "efforts" are more like a marketing tactic, which can at least increase customers' confidence and eliminate concerns in the short term.
7. Equipped with Meizu Unbounded Internet, Ke Ling 08 official map was released.
Ke Ling and Meizu Technology jointly announced that as deeply integrated strategic ecological partners, the two sides will jointly create a powerful intelligent and unbounded interconnected travel experience. In addition, the official profile of Lexus 08 has been released, and the real car is expected to be displayed in Meizu flagship store in the future, similar to the model of Huawei flagship store +AITO car.
One of the biggest highlights of the new car is the Meizu Flyme Auto in-vehicle system, which has a negative screen concept, supports car+mobile phone interconnection, and has a deeply integrated and customized third-party APP interface. As for the power, it will be equipped with Lynk E-Motive hybrid system, which consists of a newly developed 1.5T four-cylinder electric hybrid engine and a special electric hybrid gearbox.
8. Dongfeng Shen Feng Haohan Official Map
Dongfeng Shen Feng released the official model map of its brand-new model Hao Han. The new car has been declared in the Ministry of Industry and Information Technology. It is the first model based on Dongfeng Group's DSMA 2.0 platform and positioned as a compact SUV for young users.
Also as a "Hao" generation model, this car looks more exaggerated than Haoji, and the overall design style is quite radical. The triangular light bars on both sides of the front wall are highly recognizable after lighting. In terms of size, the car has a length of 4650mm and a wheelbase of 2775 mm In terms of power, it will be equipped with Mach 65,438 +0.5T engine, and hybrid and plug-in hybrid models will also be introduced.
This article comes from Wu Tong Che Hua, the author of Yi Che Hao, and the copyright belongs to the author. Please contact the author if reproduced in any form. The content only represents the author's point of view and has nothing to do with the car reform.