What impact does the Internet have on small and medium-sized enterprises?

Internet plus is both a challenge and an opportunity for small and medium-sized enterprises. How can small and medium-sized enterprises embrace and adapt to the new internet era in time, seize the opportunity, and thus remain competitive in the future? In the Internet era, enterprises should build an Internet ecosystem to enhance their competitiveness and improve the Internet ecosystem inside and outside the enterprise, including PC websites, apps, mobile stations and so on. , comprehensively build an online platform and improve efficiency through a background management.

First, service. In the past, producer-centered, rather than customer-centered, brought a lot of overcapacity. Nowadays, service-oriented, dynamic organization of production and services around consumers has perfected a very important model for us to further effectively control production capacity and provide services accurately.

Second, specialization. It brings an important opportunity to the invisible champion. In the past, we understood that multinational companies were giant companies. Now internet companies may be able to allocate global resources and global raw materials to provide services to consumers, so that some small and medium-sized enterprises can become champions in the field of specialization around their comparative advantages and core competitiveness.

Third, flattening. The management level is required to be more efficient and streamlined, and reflect the needs of consumers more quickly.

Fourth, platformization. Some enterprises can do it and play a leading role in the platform. Many small and medium-sized enterprises find their own position in the platform, and they can also participate in this platform to form a * * * winning ecosystem. Originally, I went to some places to investigate, and some of them participated in the production of a certain part of Apple's manufacturing process, and then the benefits were very good. You don't have to be a platform. Personally, I understand that we participate in it, become a part of it and enjoy the benefits it brings.

Fifth, digitalization. In the future, intangible assets, light assets and soft elements will play an increasingly important role in the development of enterprises. In the past, many enterprises were big industries, large enterprises, steel plants and cement plants, which developed very well at that time. Now, in the process of the transformation from industrial society to information society, it is more important to discover the role of data and trademarks.