"When those red berries come in spring, they flush on your southern branches? For me, take a hug home as a symbol of our love. " If a product wants to sell well, it should have a good name besides good quality and style. The poetic cultural brand of red beans was born from this simple idea.
Moreover, with the continuous development of the enterprise, the understanding of red beans on the brand is also constantly improving. They think: "The big boss in the big market and the small boss in the small market, no market is going bankrupt, but the brand represents the market." It is the persistent pursuit of the brand that makes red beans not only stay on poetic cultural trademarks, but constantly enhance the cultural content of the brand.
In order to make Red Bean truly become an internationally renowned brand and endow it with brand culture and personality, since 2005, on the one hand, Red Bean has strengthened its product design strength and improved its product quality; On the other hand, it specially invited famous brand planning companies to brand-new packaging and launch a new corporate image. Hongdu's new CIS enterprise identification system has completely changed the original aspects that are not suitable for internationalization.
Red beans also strengthen brand trademark protection and expand brand promotion. They registered trademarks on 34 categories and 8 categories of service products, and completed trademark registration in 54 countries and regions. Up to now, Red Bean has registered more than 300 trademarks, including protective trademarks, and established the first trademark department in China to manage and maintain trademarks. "Red Bean" has been rated as the first batch of well-known trademarks in China, the favorite consumer brand of young people in China, the top ten cultural brands in China and so on.
The cohesion of an enterprise is the fundamental driving force for its development. How to enhance the cohesion of an enterprise depends on its culture. Over the years, "emotional" culture has been the main tone of the corporate culture and the core competitiveness of the enterprise, and on this basis, Huawei's "Red Bean" spirit of "honesty, innovation, dedication and Excellence" has been promoted.
Red beans also sublimate corporate culture into national traditional culture. In view of the negative impact of foreign cultural shocks, Hongdu created Valentine's Day in China by linking the corporate brand culture with the Valentine's Day in China where the Cowherd and the Weaver Girl met. Since 200 1, Hodo Group Co.,Ltd. Co., Ltd. has raised the banner of Red Bean Acacia Festival, which has aroused strong repercussions at home and abroad.
In June, 20065438+0, the first Red Bean Qixi Pen Club, co-organized by Jiangsu Writers Association and Hodo Group Co.,Ltd. Co., Ltd., was held in Wuxi. He Jingzhi, a famous poet, said: Red beans are China people's own Valentine's Day-"Red Bean Tanabata", which is very promising. I agree with you very much! Because it is not only the lovesickness of the cowherd and the weaver girl, but also the affection and friendship.
On the second Tanabata, love culture connects the two sides of the Taiwan Strait. A poem by Yu Guangzhong, a poet in Taiwan Province, has attracted more people's attention to Tanabata and Red Bean. He said that Red Bean Tanabata is "resisting roses with red beans". When Valentine's Day in the West becomes the mainstream festival that young people pay attention to and admire, what can China culture with broad spirit entrust and carry forward faithful love and harmonious love? On Qixi that year, seven couples from Taiwan Province Province met in Wuxi. The old couple, Mr. Wang is 77 years old and his wife is 65 years old. Couples in Taiwan Province Province and Wuxi learn to make river lanterns together, sit on the cruise ship "Ancient Canal", put on the river lanterns and chat together, * * * chatting about the same family acacia. [ ]
From 65438 to 2004, Hodo Group Co.,Ltd. Co., Ltd. injected modern fashion factors into Tanabata, which originally belonged to agricultural civilization, through poetry recital, folk forum on Tanabata, 200,000 bonus, collection of love stories that touched China, parties and other activities, and through the spread of mainstream media such as CCTV and Jiangsu Satellite TV, combined with the development of the times. In this regard, Zhou, the initiator of Red Bean Tanabata and the chairman of the board of directors of Hodo Group Co.,Ltd. Co., Ltd., said that the persistence of Red Bean in employing people for more than ten years has brought about the return of a traditional national festival, which is more gratifying than anything else. In the future, Hongdu will, as always, hold Red Bean Tanabata Valentine's Day activities, make it a brand, and continue to promote Hongdu's corporate culture and the culture of the Chinese nation.