After ten years' careful cultivation, the two brands "ZCW" and "Feng Wan" owned by Feng Wan Aote have gained considerable industry popularity at home and abroad.
First of all, establish the "six elements" principle of brand promotion. That is, "product quality is the core, intellectual property is the connotation, advertising is the support, corporate image is the attraction, user affinity is the source, and market share is the goal". Among the six elements, product quality and intellectual property rights are the most important.
Secondly, it is a strategy of combining "making reality" with "creating momentum". The so-called "making reality" means paying attention to improving the quality of products, marketing and services and effectively improving the quality of brands.
Feng Wan Auto adheres to the quality concept of quality first, strengthens the quality awareness and brand awareness of all employees, and regards quality as the life of the enterprise; Improve the quality management system, strengthen the whole process control of quality and implement zero defect management; People-oriented, constantly improve the quality of employees, especially the quality of quality management team, and extensively carry out OC group activities; Improve the quality responsibility system and incentive system; Take innovation as the driving force, speed up technological progress and introduce advanced equipment and technology; Using information technology to promote quality management innovation: strengthen the investigation and feedback of market information, and improve the ability to respond to the market and user satisfaction. The so-called "creating momentum" refers to the effective brand communication of corporate brands and their connotations to users and the public through advertising, including grasping social hotspots and major corporate events to create momentum; Participate in influential trade associations, professional exhibitions, authoritative forums and other activities to improve the brand's gold content; Cooperate with the marketing plan, organize various public welfare activities and promotional activities to enhance users' awareness of brand value; Strengthen the promotion of foreign brands and expand brand awareness through media communication; Actively participate in social welfare undertakings and improve brand reputation.