Corporate culture is the brand-new achievement of enterprise management theory, the inevitable result of the development of modern enterprise management logic, and the result of summarizing and innovating the original enterprise management theory. Therefore, we should think about the construction of corporate culture from the perspective of new modern management model. Enterprises in developed countries have generally experienced three stages: empirical management, scientific management and modern management. Experience management belongs to the "capable person" mode, which relies on feeling, experience management and personal ability, quality, experience and style to play a role. Therefore, most enterprises have long stayed at the extensive management level. Scientific management is a systematic model, and the functions, post responsibilities, codes of conduct and operating procedures of all units in the enterprise have been standardized; Information transmission and all work have been programmed; The utilization of talents, funds, materials, time and other resources has been scientific, and enterprises have a set of scientific and standardized systems and procedures in planning, organization, leadership and control. However, there are always some jobs that cannot be managed by systems and procedures. If too many systems and standards are difficult to master, it may inhibit enthusiasm and creativity, reduce operational efficiency and increase management costs. Modern management belongs to the cultural model. Employees do not rely on people to supervise and control their work, but consciously perform their duties, complete their work and actively play their potential. Corporate culture creates a harmonious working atmosphere and a desire to work together, which makes employees loyal to the enterprise and its cause. All the basic management systems, norms and procedures have been subtly transformed into the professional habits of all employees. Enterprise managers pay attention to the implementation of strategic planning and strategic management, which is the highest realm pursued by every enterprise manager.
Fourth, corporate culture can help enterprises cultivate and improve the comprehensive quality of personnel.
Excellent corporate culture can optimize the organizational structure of enterprises and cultivate and establish high-performance teams with excellent ideas and culture for enterprises; It can optimize the management mode, make the enterprise more rational and standardized in marketing strategy and human resource management, fully tap the enthusiasm and creativity of each employee, and improve the innovation and innovation ability of employees, thus helping the enterprise to establish a good operating mechanism, a reasonable incentive mechanism and a restraint mechanism.
Corporate culture emphasizes human factors, attaches importance to the power of spiritual culture, and hopes to form the code of conduct, values and the first norm with an invisible cultural force, to unite employees' sense of belonging, enthusiasm and creativity, to guide employees to work hard for the development of enterprises and society, and to have an effect on the social and cultural environment through various channels.
The competition and development of enterprises ultimately depend on people. Effectively improving the overall quality of employees at all levels in enterprises is not only the soul of modern enterprise management, but also the concrete embodiment of adhering to the idea of "people-oriented" corporate culture construction. Imagine that if the basic quality of employees is not high or they lack good professional ethics, the healthy and sustainable development of productive forces is impossible, and the construction of corporate culture can only be an armchair strategist. Therefore, attaching importance to and strengthening the training and ideological edification of employees, and always taking the shaping and promotion of enterprise spirit as an important work in the construction of enterprise culture are the basic guarantees for continuously improving the overall quality of employees and doing a good job in the construction of enterprise culture.
5. Corporate culture can help enterprises create a good corporate brand image.
The remarkable feature of corporate culture is that it takes material as the carrier, and material culture is its external manifestation. Excellent corporate culture is embodied by attaching importance to product development, service quality, product reputation and material phenomena such as production environment, living environment and cultural facilities. Excellent corporate culture is not only reflected in products, services and technological progress.
On the carrier, it also reflects the material culture of enterprises through the construction of factories, including the transformation of production environment, living facilities, cultural facilities and many other aspects. Excellent corporate culture can improve the visibility and credibility of enterprises, shape a good and unique corporate image, and then enhance the value and brand competitiveness of intangible assets of enterprises.
Practice has proved that corporate culture is an indispensable spiritual driving force for the sustainable development of enterprises. The construction of enterprise culture can make enterprises win the recognition and support of employees, mobilize and integrate the positive factors in all aspects of management, provide inexhaustible motive force for the sustainable development of enterprises, help employees in adversity, be realistic and enterprising in prosperity, and build a strong spiritual pillar for enterprises from beginning to end.
The significance of strengthening the construction of corporate culture [3]
At present, society has begun to transition from economic society to cultural society, and people now live in culture. Social culture is infiltrating into all fields of life, and various cultural phenomena emerge one after another. Corporate culture is a new management science. Experts from RAND Corporation, McKinsey & Company and international management consulting company jointly wrote a report after tracking and inspecting the 30 fastest growing companies in the world. In this report, they believe that the fundamental reason why Fortune 500 companies outperform other companies is that they are good at injecting vitality into corporate culture. With the strength of corporate culture, these first-class companies have maintained prosperity for a hundred years. It can be seen that corporate culture is an important strategic resource and valuable material and spiritual wealth for the survival and development of enterprises, an important content to improve the overall quality and core competitiveness of enterprises, and a key factor to build a harmonious enterprise. Whoever has mastered the advanced corporate culture will have mastered the initiative of enterprise construction. Next, I will discuss the current corporate culture construction from two aspects: the content and function of corporate culture construction.
First, the main content of corporate culture construction
(A) refining the spirit of enterprise
Any enterprise, group and individual needs a kind of spiritual strength as the pillar of survival and the driving force of progress. Enterprise spirit is a consistent psychological set and value orientation gradually formed by enterprises in long-term production activities and practice. It permeates the enterprise's basic beliefs, consistent ideals, goals, values, competitive consciousness, moral norms and codes of conduct, and is reflected in the thoughts and mental outlook of all employees.
1, the enterprise spirit must reflect the requirements of the times of keeping pace with the times and pioneering and innovating. Enterprise spirit must reflect the basic purpose of the enterprise, and take "people-oriented, service first" as the staff's action guide. Under the background of the current knowledge economy era, facing the situation and requirements of market economy and enterprise system reform, enterprise spirit should strengthen the spirit of dedication, hard struggle and technological innovation, and strive to cultivate modern consciousness of enterprise employees such as competition view, benefit view and development view.
2. Enterprise spirit is the soul and pillar of an enterprise, which reflects employees' ideological activities, overall mental state and mental outlook, and is employees' ideal and hope for the development destiny and future of the enterprise. Therefore, in the construction of enterprise culture, it is necessary to analyze carefully, summarize comprehensively and scrutinize repeatedly, and summarize and refine from the aspects of enterprise purpose and target direction.
3. The enterprise spirit must be based on people. People-oriented, to determine the main position of people in the management process, we must carry out all management activities around mobilizing people's initiative, enthusiasm and creativity. First, we should emphasize flexible management. Management by objectives is a management method that decomposes the objectives and tasks into grass-roots units and individuals. It pays more attention to the results than the process in supervision and evaluation, which provides a broad world for employees to play their subjective initiative. Improving employees' interest in work itself is to give full play to people's potential, so enterprises can also achieve this goal by means of job rotation. The second is to build a win-win platform. Enterprises should build a win-win platform for the development of enterprises and employees. First of all, let employees understand that the enterprise is not only to provide him with a material living space, but also the most ideal place for him to realize his own value and seek a sense of collective belonging, so that employees can provide better services to customers on the basis of spiritual gains. At the same time, we should also let employees know that only when the enterprise develops strongly can it provide more space for its own development. Let employees enhance their sense of identity and belonging from a deeper level, stimulate the internal affinity of all employees to the enterprise, and let employees and enterprises become a * * * body of sharing interests, risks, honor and disgrace, and make greater efforts to repay the enterprise. Secondly, if enterprises want to have higher development, they must do a good job in designing employees' career and provide good development space for employees. Only in this way can employees work harder in their own jobs and win the appreciation and reuse of leaders.
(B) the establishment of enterprise management style
Take the enterprise spirit as the specific management and service mode of the enterprise. Including management concepts, management methods, management techniques and so on. Such as managing enterprises according to law, strictly managing enterprises, standardized management, microcomputer management, service commitment system, etc. Enterprise management style is not a day or two.
God, it can be shaped in a month and a half, but it takes a long time to cultivate. Therefore, in the construction of corporate culture, it is necessary to mobilize employees to fully discuss and determine the basic content, and then gradually establish it through extensive publicity and demonstration by leaders.
(C) shaping corporate image
Corporate image refers to the comprehensive reflection and external performance of corporate culture recognized by society, or the status and reputation of enterprises in society. It includes enterprise leader image, employee image and enterprise overall service image. The formation and establishment of corporate image makes the service quality, personnel quality, professional technology and public relations of the enterprise form an overall impression in the minds of society and customers. Corporate image is not only a public concern, but also has a very important internal relationship with the survival and development of the enterprise itself.
Second, the conditions of enterprise culture construction
(A) leadership attention is the key.
The attention of leaders is the premise of strengthening the construction of corporate culture. Enterprise values, enterprise spirit and enterprise image all need leaders to refine and design, and also need leaders' normative behaviors to lead and influence employees' implementation. Therefore, to do a good job in the cultural construction of enterprises, we must first solve the problem of understanding leaders. With the deepening of theoretical research on corporate culture construction, it is rare to understand cultural education and recreational activities as corporate culture construction unilaterally, but there is still a big gap between the deep understanding of the connotation of corporate culture construction and the importance attached to this work. At present, the increasingly fierce competition in the economic market poses a severe challenge to modern enterprise managers. Strengthening the construction of enterprise culture, as the driving force to promote enterprise management, is the precious crystallization of modern enterprise management pioneers. Therefore, we should unswervingly strengthen the construction of corporate culture, put it on the daily agenda of leaders, carefully plan and implement it, and constantly check and improve it. In particular, we should constantly sum up and refine the entrepreneurial spirit according to our own characteristics, so that it will become the common belief of all employees of the enterprise and become a powerful ideological weapon to overcome difficulties and remain invincible in the fierce competitive market.
Full participation is the guarantee.
Full participation is an important guarantee to strengthen the construction of corporate culture. Employees are the owners of enterprises and the main body of corporate culture construction. We realize that building a people-oriented corporate culture will inevitably dry up like passive water if it is not recognized by employees and without the extensive participation of employees. Therefore, to strengthen the construction of corporate culture, we must have the active participation and strong support of all employees. Enterprise leaders should constantly strengthen the education of employees' awareness of cultural construction, let employees know what the goal of corporate culture construction is, provide opportunities for employees to participate in achieving the goal, guide employees to take the goal of corporate culture construction as their own goal, establish collectivism values and noble life values, mobilize and stimulate the enthusiasm of all employees to participate in cultural construction, work hard and make selfless contributions, so that the goal of corporate culture construction can be realized at the same time as the goals of employees and individuals.
(C) innovation and development is fundamental
Innovation and development is the basis of strengthening corporate culture construction. As an ideology, corporate culture is constantly enriched and developed, and only innovative corporate culture has strong vitality. Generally speaking, the construction of corporate culture is still at a low level, and innovation is needed to get rid of the shackles of old ideas and old thinking and continuously develop corporate culture construction. The new situation, new problems and new challenges determine that enterprises must innovate. How to innovate the construction of enterprise culture? First of all, we should re-examine the existing corporate culture and study and explore a new corporate culture system. Second, we should fully realize that corporate culture construction is a systematic project of continuous innovation, involving all aspects, with the characteristics of universality, durability and complexity. Third, on the basis of finding, analyzing and solving problems, starting from the objective requirements of the rapid development of science and technology and the gradual arrival of knowledge economy, and starting from the market demand of interest growth, we will continue to create a new corporate culture suitable for enterprise development and scientific and technological progress.
Third, the main role of corporate culture
(A) to expand the enterprise radiation.
Enterprise is an integral part of society, and it must contact and communicate with all aspects of society. Excellent corporate culture can win the trust of customers with good professional ethics, superb technology and excellent service, and will inevitably bring far-reaching influence to people in contact and communication.
The influence of. Enterprises leave a beautiful image in the eyes of customers, which is an inexhaustible intangible resource and will benefit endlessly. It can stimulate customers, make them produce behaviors beneficial to enterprises, and make enterprises easily gain the understanding, trust and support of society and people, thus promoting the development of enterprises.
(B) enhance the cohesion and centripetal force of enterprises
Excellent corporate culture is the internal driving force to promote the progress and development of enterprises, which can make most employees have a correct value orientation, thus easily gaining knowledge of major decisions of enterprises and inspiring a sense of mission and responsibility. Excellent corporate culture can cultivate professional ethics, promote employees to correctly and properly handle public-private relations in the process of deepening enterprise reform and interest relationship adjustment, and consolidate and develop United, upward, coordinated and stable group relations. Excellent corporate culture defines employees' thoughts, morals, sentiments and codes of conduct in the whole practice of the enterprise, encourages employees to consciously standardize their words and deeds according to the overall level and unified standards of the enterprise, enhances employees' entrepreneurial spirit and professionalism, and strives to promote the sustained, coordinated, effective and harmonious development of the enterprise.
(C) to achieve the transformation of management model
Corporate culture is the brand-new achievement of enterprise management theory, the inevitable result of the development of modern enterprise management logic, and the result of summarizing and innovating the original enterprise management theory. Therefore, we should think about the construction of corporate culture from the perspective of new modern management model. Enterprises in developed countries have generally experienced three stages: empirical management, scientific management and modern management. Experience management belongs to the "capable person" mode, which relies on feeling, experience management and personal ability, quality, experience and style to play a role. Therefore, most enterprises stay at the level of lease management for a long time. Scientific management belongs to the system mode, and the functions, post responsibilities, codes of conduct and operation processes of all enterprises have been standardized; Information transmission and all work have been programmed; The utilization of talents, funds, materials, time and other resources has been scientific, and enterprises have a set of scientific and standardized systems and procedures in planning, organization, leadership and control. However, there are always some jobs that cannot be managed by systems and procedures. If too many systems and standards are difficult to master, it may inhibit enthusiasm and creativity, reduce operational efficiency and increase management costs. Modern management belongs to the cultural model, and the work of employees is not supervised and controlled by people, but consciously performs their duties, completes their work and actively exerts their potential. Corporate culture creates a harmonious working atmosphere and a desire to work together, which makes employees loyal to the enterprise and its cause. All the basic management systems, norms and procedures have been subtly transformed into the professional habits of all employees. Enterprise managers pay attention to the implementation of strategic planning and strategic management, which is the highest realm pursued by every enterprise manager.
(D) improve the competitiveness of enterprises
Corporate culture is an important way to build corporate brand. Excellent corporate culture is the "business card" and "intangible asset" of the enterprise, and it is also the "magic weapon" for the enterprise to be invincible in the fierce market competition. The strong connotation of corporate culture is the source of inexhaustible wealth and wisdom. Building corporate culture is an effective way to shape corporate brand, retain talents, carefully cultivate talents, attract talents and attract customers, and win social recognition. Under the new situation of the current market economy, which enterprise has cultural advantages, which enterprise has competitive advantages.
(E) Modern corporate culture is a great driving force for enterprise development.
In the past, enterprises generally relied on material resources to establish their own development advantages, mainly by expanding the scale of enterprises and increasing equipment investment to promote the growth of economic benefits. Today, this development model is not the best development model for enterprises. In the era of knowledge economy, knowledge and culture shoulder the heavy responsibility of promoting the development of enterprises.
In short, corporate culture is the source of rapid development of enterprises, and corporate culture must adapt to economic development, which is the inevitable trend of social development. The rapid development of modern enterprises is the result of using advanced corporate culture to unite employees' hearts, explore their wisdom and give full play to their enthusiasm and creativity. Corporate culture construction is a very important work, its content, scope and function are so great that its benefits are immeasurable. Therefore, we must attach great importance to this work and constantly explore new ways, new experiences and new methods for corporate culture construction, so as to better promote the rapid development of social and economic construction, improve the competitiveness of enterprises, occupy the international market and make due contributions to the development of the world economy.
Last name: Wang Lixin
Work unit: Shandong Jinbao Electronics Co., Ltd.
Position: Director of Party Committee Office, Director of Human Resources Department, and Secretary of the Joint Department of the Youth League Committee: 15066383 188.