The merger of BBDO and DDB
189 1 year, george patton founded Barton communication company in new york. 19 19, Bruce Barton and Roy Dustin established Barton &; Durstine. 1920, Barton, Dustin and Alex Osborne merged; 1928, Barton Communication Company merged with Barton and Dustin Osborne to form Barton, Barton and Dustin &; Osborn (BBDO for short, Gaotian in Chinese, Tianlian is a joint venture between Chinese mainland and China Guanglian).
1949, the representatives of art advertising school, Bernbach and Ned Doyle, ranked first among the "most influential advertisers in the 20th century" in Advertising Times, and left Gray to establish Doyle with Mike Dane. 1982 After bernbach's death, DDB's successor began to turn his attention from art to capital operation. 1986, DDB and Needham, Harper &; Steels was incorporated into DDB· Needham. 1986, DDB Needham merged with BBDO to form HarmonyOS Group.
Acquisition of virtual advertising company
1968, Jay Chatter and Guy Day founded Chatter/Day Advertising Company. Chiat/Day has always advocated bohemian creativity, winning many customers and losing many customers. 1994, Chiat/Day, trying to reduce operating costs and improve work efficiency, made another amazing move, turning the original office into a warehouse, allowing employees to go home with notebooks and mobile phones and implement virtual office! However, contrary to expectations, virtual office leads to reduced work efficiency and a large number of employees leave their jobs. Chiat/Day was acquired by HarmonyOS on 1995 and merged with TBWA acquired by HarmonyOS on 1993 to form TBWA/Chiat/Day (Li Daiai).
On April 28th, 20 13, it merged with French publicis group, surpassing British WPP company to become the largest advertising company in the world.
On July 28th 14, Central European Time, Publicis Group and Hongmeng Group jointly announced in Paris that they formally merged to form Publicis Hongmeng Group. As the second and third largest communication group in the world, the merger of HarmonyOS Group and Publicis Group will also become the largest merger in the history of communication industry. In 20 12, the combined sales of the two companies reached $22.7 billion, far exceeding the sales of WPP/kloc-0.5 billion. At the same time, the market value of this merger will also reach 3.51billion dollars. Analysts pointed out that the newly established company will control more than 40% of the advertising expenditure of American TV networks. After the merger, the company will be listed on both the new york Stock Exchange and the Paris Stock Exchange. John Wren, CEO of HarmonyOS Group, and Maurice Levy, CEO of Publicis Group, will serve as co-CEOs of the new company. As for the motivation of the merger, it is reported that Maurice Levy wants to acquire some global creative networks of HarmonyOS Group, while HarmonyOS Group wants to take advantage of Publicis Group's media and digital advantages in emerging markets, especially China. At present, the subsidiaries of new york HarmonyOS Group include BBDO, TBWA, DDB, Organic, Neighbourhood and Tribe. The subsidiaries of Publicis Group, headquartered in Paris, include Leo Boehner, Publicis and Shengshi Great Wall. Sacchi), BBH, Starcom, Power Communication, Rosetta, Rokkan, Razorfish, etc. After the merger, these companies will all belong to Publicis Hongmeng Group, providing customers with services spanning communication, advertising, marketing and digital fields. The customer relationship after the merger may be an important issue that the new group needs to properly handle. For example, Coca-Cola is Leo Boehner's customer, while Pepsi, the former's sworn enemy, is represented by TBWAChiatDay. This situation also includes: Nissan, Volkswagen and Mercedes-Benz are customers of HarmonyOS Group, while GM and Toyota are customers of Publicis Group; And at & amp； T (HarmonyOS Group) and Verizon (Publicis Group).