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After Apple announced the termination of the procurement relationship, Shenzhen Oumo Technology Co., Ltd. was pushed to the forefront of public opinion and had to respond to this matter many times.
According to the news released by Shenzhen Eurofilm Technology Co., Ltd., lt and Cai Rongjun said at the core cadre meeting that except for certain overseas customers, the business of other customers of the company still has a large scale, and the company will not close down because of the suspension of business of certain customers. On the contrary, you can get rid of the burden, go into battle lightly, focus on your main business and develop efficiently.
Regarding the termination of cooperation with specific customers, Cai Rongjun explained that "the termination of cooperation because of the well-known' list' is affected by changes in the international trade environment". Looking forward to the future, he plans that Shenzhen Eurofilm Technology Co., Ltd. will not only vigorously develop the optical business of camera modules and optical lenses, but also explore a broader market. "We must work harder than before and go all out to let the outside world change Shenzhen Oumo Technology Co., Ltd. within one year and prove ourselves with practical actions."
The day before yesterday, lt of Shenzhen Eurofilm Technology Co., Ltd. also said on the investor interaction platform that the company has established long-term and in-depth cooperation with many customers, and the customer structure is reasonable, and there is no single customer dependence. "In the future, the company will continue to focus on the main business of optical imaging, drive innovation and development with core technology, build a microelectronics innovation platform, lay out new fields, open up new markets, and provide products and services with more added value and technical content, so as to gain customer recognition, expand market space and start a new journey of high-quality development of the company."
Shenzhen Eurofilm Technology Co., Ltd. revealed that some overseas customers plan to terminate their purchasing relationship in the second quarter of 20021year, and will sign a cooperation termination agreement later. According to preliminary statistics, in February, 200211,the related income of specific customers increased by 5.52% year-on-year, and the order status was normal. It is estimated that the shipment of related orders will last until March 3 1.
As for the impact, the announcement said that the relevant assets showed signs of impairment. If the recoverable amount is lower than the book value, the asset impairment loss shall be recognized and included in the current profit and loss. As the matter is adjusted after the balance sheet date, it is expected to affect the company's profit and net assets in 2020, and the net profit may be negative. The specific data will be evaluated by a professional evaluation agency.
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On the evening of March 16, Shenzhen Oumo Technology Co., Ltd. issued the Announcement on Significant Changes in the Business of Specific Customers, saying that the company had recently received a notice from a specific overseas customer that the specific customer intended to terminate the purchasing relationship with the company and its subsidiaries, and Shenzhen Oumo Technology Co., Ltd. would no longer receive the existing business orders from the specific customer.
The announcement shows that in 20 19, the company's business income related to specific customers was116.98 million yuan, accounting for 22.5 1% of the total audited business income in 20 19.
It is generally believed in the industry that the "specific customers" in the announcement refer to Apple. According to the 20 19 annual report of Shenzhen Eurofilm Technology Co., Ltd., the second largest customer accounted for 22.5 1% of the total revenue of Shenzhen Eurofilm Technology Co., Ltd. in 20 19. Ou Feiguang once said at a strategy meeting that the top three customers 20 19 years ago were Huawei 32%, Apple 20% and Xiaomi 19%.
Affected by this news, Ou Feiguang's share price fell 15.76% for three consecutive trading days.
In fact, there are early signs that Shenzhen Oumo Technology Co., Ltd. was terminated by Apple. In July last year, Oufei Photonics Company Nanchang Shenou Film Technology Co., Ltd. and lt Technology Co., Ltd. were listed on the entity list by the US Department of Commerce, and technology/equipment may not be obtained from the United States without permission; In February this year, Shenzhen Oumo Technology Co., Ltd. disclosed an intention agreement announcement, saying that the company intends to transfer or sell its business assets related to supplying cameras to specific overseas customers (including Guangzhou Delta Imaging Technology Co., Ltd., Jiangxi Huiguang Microelectronics Co., Ltd., Nanchang Oufei Display Technology Co., Ltd. and Jiangxi Jingrun Optics Co., Ltd.) to Wen Tai Technology. These measures mean that Ou Feiguang may have known that he would be excluded from the industrial chain by Apple.
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It is an indisputable fact that Shenzhen O-film Tech Co.,lt's performance will be affected after being kicked out of Apple's industrial chain, because the growth of the company's camera module business income depends largely on Apple. The data shows that the camera module business of Shenzhen Eurofilm Technology Co., Ltd. has maintained a high growth rate every year since it began to supply Apple. In 20 18, the company's camera module business contributed 24.439 billion yuan, a year-on-year increase of 46.94%. In 20 19, the company's camera module business contributed 30.607 billion yuan, a year-on-year increase of 25.3 1%.
However, Cai Rongjun said at the meeting of core cadres that the company will not collapse because of the suspension of specific customer business, but can get rid of the burden, go into battle lightly, focus on the main business and develop efficiently.
Regarding Cai Rongjun's statement, industry observer Liang bluntly said: "For Shenzhen Oumo Technology Co., Ltd., losing Apple as a customer is definitely a disaster. How can it be a burden reduction? Without Apple, Shenzhen O-film Tech Co., Ltd., lt's annual turnover will be reduced by at least 654.38 billion yuan, equivalent to 20% of the company's operating income. The business of Shenzhen Eurofilm Technology Co., Ltd. is now mainly focused on camera modules and optical lenses, which is its core competitiveness. Although other product lines can be developed, they are not so competitive. In the future, Shenzhen Oumo Technology Co., Ltd. can only open up other smartphone customers to make up for this gap. "
Ma Jihua, a communication expert, believes that it is a short-term disaster for Shenzhen O-Film Tech Co., lt to lose apples. If it survives, it should be a burden reduction in the long run. "Sometimes, it is always difficult for enterprises to make trade-offs and hesitate in the face of transformation. In the case of such a large loss of customers, they are more likely to go to the last stop and win long-term vitality. "
So, can Ou Feiguang make up for Apple's losses only by optical business in the future? How should we develop our business?
According to Ding, an observer of production and sales, the automobile market is the next blue ocean market that Shenzhen Eurofilm Technology Co., Ltd. can look forward to. Shenzhen Eurofilm Technology Co., Ltd. has already laid out sensors, controllers and automatic parking systems. With the development of automotive industry towards electrification and intelligence, Shenzhen Eurofilm Technology Co., Ltd. has a broad market space in the field of automotive electronics and automotive intelligence.
Ma Jihua said that Shenzhen O-Film Tech Co., lt has two directions to consider: one is capacity reuse, and the existing technologies and resources accumulated by these optical products are used for peripheral or postponed product research and development; The other is to develop more applicable new products for smart devices other than mobile phones. After all, more and more smart devices are now in line with smart phones.