Open an account in different places
Customer chooses witness account opening method. Before opening an account for a customer, he appointed staff to negotiate the location with the customer, meet with the customer, confirm the customer's identity and witness the customer signing the account opening agreement. If the customer chooses the online account opening method, the customer can log in to the securities company official website to open an account with a valid digital certificate. "If the customer chooses to witness the account opening, the employee only needs to take the bus or go back and forth. What's more, it is more convenient for customers to choose to open an account online. "
"Opening an account in a different place is to save money and not toss." Chen Jia (a pseudonym), general manager of a sales department, said, "Not only do you save money, but more importantly, you don't have to toss yourself or customers."
Chen Jia's business department is located in the center of Foshan, Guangdong Province. This large-scale business department needs to cover the suburbs and rural areas of Foshan. He told reporters that in order to save costs, the company headquarters only opened this big business department in Foshan, which is responsible for all local brokerage business.
Chen Jia frowned and said frankly that due to the fierce competition among Foshan brokers, they adopted a marketing strategy that was almost "flattering". For example, in order for customers living in the suburbs to open accounts in our sales department, they have to drive to the sales department for several hours, invite customers to dinner at noon, and then send them home. Out of courtesy, you should also bring gifts when you visit. This trip takes almost a day, not only for employees, but also for customers, as well as a lot of gas money and gifts.
"For the sake of the company's face, the securities business department has configured several luxury cars." Chen Jia said that it costs hundreds of thousands of yuan to treat people to dinner, give gifts and take a car every year, and employees also complain that they are very tired every day.
"The new policy of opening accounts in different places has solved these problems." Chen Jia is beaming. He told reporters that in fact, before the industry and the regulatory authorities discussed the new policy of opening accounts in different places, his company had been making suggestions to the regulatory authorities, allowing brokers to open new business offices, which could reduce costs by reducing the scale. Opening a large number of new business departments can effectively reduce the cost of capital and facilitate customers and employees.
Chen Jia did not expect that the new business department has not yet taken shape, but opening an account in a different place has been put on the agenda. "The new policy of opening an account in different places has made me no longer eager for the new business department."
Chen Jia said that if the customer chooses the witness account opening method, before opening an account for the customer, the staff can be assigned to negotiate the location with the customer, meet with the customer, confirm the customer's identity and witness the customer signing the account opening agreement. If the customer chooses the online account opening method, the customer can log in to the securities company official website to open an account with a valid digital certificate. "If the customer chooses to witness the account opening, the employee only needs to take the bus or go back and forth. What's more, it is more convenient for customers to choose to open an account online. " Chen Jia said.
In addition, Chen Jia believes that opening accounts in different places is also beneficial to customers, because the customer commission rate will gradually decrease. "After the implementation of the new online account opening policy, major brokerage business departments may recruit a large number of business personnel to conduct business in major communities and remote areas. The intensification of competition will reduce the commission rate in remote areas. Due to the decline in operating costs of the entire sales department, the commission rate in downtown areas will also decline. "