Letv's "eventful autumn"
Recently, the autumn wind is bleak and the chill suddenly rises. LeTV, which has been booming almost all the time, has also shown signs of entering the winter. First, at the entrance of LeTV Building, a group of so-called LeTV suppliers posted banners to collect debts, claiming that LeTV was in arrears with the payment for goods, and the factory was facing closure and layoffs.
Then Caijing magazine reported that LeTV really owed money to its suppliers. At present, there are five or six big companies such as Xinli, Compal, Luxshare and AAC, among which about 700 million dollars are owed to Xinli and Compal. Compal and AAC both privately expressed their reluctance to cooperate with LeTV, but they should not go to the point of prosecution.
Later, Jia Yueting, the founder of LeTV, known as "Jobs", sent an internal letter of 5,000 words to employees. In the letter, Jia Yueting admitted that there was a funding problem in the supply chain of LeTV's mobile phone business, and LeTV was under great financial pressure and management pressure, so LeTV was prepared to carry out brake maintenance.
Later, on June 5438+065438+1October 5438+05, 2065438, Jia Yueting's classmates in the famous cheung kong graduate school of business got together in LeTV Building. The leaders of these large enterprises, represented by Blue Ocean Group, Hengxing Group, Hua Min Holdings and Luye Group, signed the first investment agreement with LeTV Holdings, with a clear investment intention of 600 million US dollars.
Just as everyone marveled at this powerful group of good students in China, and at the moment of admiring the legendary "China Homecoming", there came a dramatic news that Hua Min Holdings announced that it would not invest in LeTV, which triggered the market's reverie that LeTV claimed that financing was an oolong event. Then, the chairman of Hua Min Holdings publicized his personal investment in LeTV, and finally let LeTV, which was at the forefront, breathe a sigh of relief.
However, this wave has not stopped, and another wave has come again. When LeTV finally smoothed the market fluctuations, LeTV's famous taxi APP was easy to use, and the news of "unpaid wages" to suppliers came out, and the famous courier company SF also immediately heard the rumor of stopping LeTV Express, which undoubtedly gave LeTV, which was at the forefront of this period, a fire.
At this time, LeTV, the biggest Internet drama of the year, is still being staged. As for the result, please pay attention.
How many Musk are there between Jobs and Jobs?
When it comes to Jia Yueting's ecological strategy of Letv, we can't get rid of the shadow of two people. One is the famous former CEO of Apple, Steve Jobs, known as Boss Joe, and the other is elon musk, an American high-tech madman who is famous for Internet super products such as Tesla and Space Exploration Technology after Steve Jobs. This is also a diversification strategy. After returning to Apple in the late 1990s, Jobs built an Apple empire represented by iPod, iPhone and iPad on the basis of the original Apple Mac computer, and is still the undisputed world-class overlord in the field of smart phones and tablets. Elon Musk, who is famous for his crazy innovation, created the high-tech madman of Tesla Smart Car and Space Exploration Technology Company's rocket recycling program after he founded Paypal, which is known as "Alipay" in the world.
Whether it's making a mobile phone, TV, car or smart ecology, LeTV seems to be imitating the shadows of these two world-class giants. Letv's three business systems and seven sub-ecosystems reveal the demeanor of Apple and Tesla everywhere. No wonder fans call Jia Yueting "Jabs".
However, as Cao Xueqin famously said: when it is false, it is true, and sometimes it is not. Just like Jia Yueting's surname, this imperial LeTV ecosystem always has a sense of empty word. Just like a promotional video released by LeTV, a group of people ran with their hands tied behind their backs and blindfolded. Now letv is more or less blind.
A careful analysis of LeTV's strategic development model in recent years can be summarized in one word: diversification strategy. Super tv is another village with a bright future when LeTV's video is facing a huge volume and users can't compete with Youku Tudou and Tencent. Letv TV adopts the internet pre-sale mode, which has a stable cash flow from the beginning, does not burn money, and has little pressure on channels and inventory. It can be said that it has launched a big charge on white goods like Xiaomi.
After that, LeTV began to copy the gameplay of TV to other fields, such as the smart phone launched on 20 15, which became a LeTV car. Globalization has expanded the market to India, Russia, Eastern Europe and the United States, and the fully blossoming LeTV system has attracted the attention of the world. However, with the rapid development of LeTV, LeTV's capital chain has been in a state of tension. Jia Yueting often sells shares to cash out for the relocation of LeTV's capital system. Now it can be described as a concentrated outbreak of LeTV's financial problems. In this respect, Jobs may not be as good as the real Jobs. Although it is a bit like the early Musk, LeTV does not have the strong foundation and financing ability as Paypal.
What is the difference between letv and letv?
In fact, the crisis of LeTV is not a case. The problem of capital chain can be described as a chronic disease accompanying the development of LeTV. The author believes that the success of LeTV lies in its cross-border, and the crisis of LeTV lies in the excessive expansion of LeTV's diversified ecology. According to the theory of Mr. Wen Lin, an American management professor, in his book "Let the Strategy Fall", a really good enterprise development model must not be a comprehensive flowering tactic of spreading a big cake, nor a strategy of blindly seeking quantity, but an enterprise that needs to adopt a high degree of consistency in strategy and successfully achieve strategic development and leapfrogging, and often has the special ability to concentrate on investing in important areas and minimize unnecessary investment as much as possible. However, this ability is not clearly seen in LeTV.
The author believes that Internet companies are not the only ones who pursue perfection, but LeTV may be a rapidly developing preeminent. It took less than five years from the listing of 4 billion in 20 10 to the listing of 20 1515 billion. This speed can be described as rocket speed, but such a soaring LeTV has never found its own problems.
To make a video, LeTV is still far from Youku Tudou, Tencent and other big names; Letv's mobile phone is not as good as Apple, Huawei and Xiaomi. As a car, LeTV's car doesn't seem to be listed yet. Even if it is listed, it may be difficult to be an opponent of Tesla. Do taxi software, easy to use the car is not an opponent of Didi taxi; Even if it is the best TV industry that LeTV has done, LeTV TV still has not become the absolute leader of the market, and there is still a long way to go from the white goods giant.
According to Ma Yun's commonly used theory, LeTV's current problem is that it only hurts its opponent's five fingers, but failed to break one finger. In the end, I still couldn't practice the eighteen palms of the dragon, which was a bit like a missed fist.
The author believes that as an Internet company, it is not an exaggeration to cross the border through various means, and it is normal to do O2O. However, even an Internet giant like Apple has invested more in the upstream and downstream of its core business, and there are not many companies casting nets like LeTV. The key of Internet enterprises in China is not to be greedy for perfection. As mentioned in Lin Wende's theory, the development of enterprises needs to abandon all foods that are not of strategic importance, cut most of the costs to the normal level of enterprise operation, and then continuously enhance the capabilities of their core business systems, so as to achieve "lean growth."
Of course, these theories are somewhat complicated. Simply put, any enterprise should refocus. When its core business is not done well, don't think about spreading the pie, focus on the core business, and really wait for you to deepen the market and achieve the top level of an industry like Apple, and then invest in related fields to form strategic synergy.
Letv can be said to be a microcosm of the development of Internet enterprises in China. Although there are some difficulties now, I hope this enterprise can find its initial intention in the complicated internet world, settle down first, do a good job in key businesses, and then talk about others.
Viewing Jiang Han, the official account of World WeChat from an economic perspective ID: jianghanwiew