The page copy popped up by Blued is: only one yuan a day, unlocking full permissions. Flash function was originally the most basic function of this software, but now it has to charge all users, which makes many gay friends a little angry.
1. Why did Xiaolan start charging?
The market environment is sluggish, and it seems that everything needs to be a member. Listening to music, watching movies and reading novels are also necessary. Now is not the era when resources were everywhere a few years ago. Nowadays, businesses are eager to empty your wallet.
Even if members are opened, there are personalized advertising recommendations. Video ads will recommend you whatever you search for in a treasure. As a conscience software for minority friends, Blued has also embarked on the road of charging.
The reason is simple:
First of all, this is a small company with less than 4 million monthly users and 700,000 domestic paying users. In recent years, investors burned more than10 billion software, and lost more than 300 million last year. To make matters worse, shortly after the company went public (in mid-July, 2020), the stock price fell below the issue price, and then the overall decline continued, especially in the past five months, which has been hovering below $2/share. The latest share price is 1.26 USD/share, with a market value of nearly 47 million USD. A privatization delisting agreement was reached, which means that the Blue City Brothers have now been sold to Chizicheng Technology. It also cost 200 million yuan to buy Fanka, and now more than 300 million yuan can privatize the whole company, which is really a good leek. The problem with the software now is that the number of users does not increase, the live broadcast drops rapidly, the membership fee is only tens of millions a year, and the health business has not improved. Just listed and unprofitable, it entered a recession, and it can't be maintained without charging.
By the end of 20021,the cash and cash equivalents of Blue City Brothers were only 350 million yuan, a year-on-year decrease of 20.4 1%. According to the losses in the past year, the time left for the Blue City Brothers is numbered.
In order to survive, it is inevitable to go to the road of charging.
Second, why do so many users dislike the blue fee?
First of all, the membership fee of Blued is not cheap. An ordinary VIP needs 38 yuan for one month and 26 yuan for one day1. The senior member of 50 yuan for one month is 1.66 yuan for one day. Many gay friends think this price is too expensive, even more expensive than the members of video websites, which is not cost-effective.
The most profitable function of Blued software is live broadcast. In order to increase the company's operating income, Blued also explores in different directions. In the past, Blued software had some other businesses, which were taken off the shelves after being exposed by the media. Secondly, a large number of advertising spaces have been added in the software, and advertisements can be seen everywhere, and there are also advertisements on the open screen page. Later, Blued started a hall health business, selling drugs online.
It should be said that Blued is not short of money. Before it launched the membership function, users didn't say anything. This time, because they charge for the most basic functions, it has aroused public anger, which is unacceptable. You know, because of the current social environment, this minority group does not dare to disclose themselves, nor dare to disclose photos casually on the Internet, so this function is used.
Blued fully charges for the flash function, which clearly shows gay friends's weakness. Taking this as a breakthrough, we forced gay friends to open its membership in disguise. If you don't open a member, you can only send a flash photo once a day. Blued's charging behavior also worries some users. Will the flash function be charged today and the chat function be charged tomorrow? Limit the number of messages sent by ordinary users?
Maybe someone will say, don't use Blued, just turn it over. However, Blued spent 240 million yuan to buy Fanka after it went public!
Finally, the audit mechanism. Some users' reactions are treated differently, which is unreasonable and unequal. Compared with the content published by ordinary users in online celebrities, the platform is more likely to be regarded as sensitive information, deleted, fouled, and credit points will be deducted.
Some netizens also expressed their views: the development of any company needs economic growth to prove its strength. Companies always consider users first when making decisions. But gay people are more sensitive. Sometimes it is inevitable to be cut into leeks. Moreover, the consumption level of this group is unusual, even worse than that of women. To a certain extent, Xiao Lan wants to drain the value of this group.
Many people say that blued is not as fun as before. What do you think of this!
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