The reason for the name change is:
1. Different Xinhua Wenxuan Group: Sichuan Xinhua Wenxuan Chain Co., Ltd., with the care and support of the Propaganda Department of the CPC, the General Administration of Press and Publication, the Sichuan Provincial Party Committee and the provincial government, was established by Sichuan Xinhua Publishing Group Co., Ltd., a pilot unit of the national cultural system reform, as the main sponsor, and through cross-regional and cross-industry capital alliances with a number of news and publishing industry groups. Xinhua Bookstore: Xinhua Bookstore Head Office is a large-scale wholesale enterprise of books, audio-visual publications at the central level, which belongs to China Publishing Group.
2. Xinhua Wenxuan was founded at a different time: May 2005 15 Xinhua Bookstore:1April 24, 937.
3. Different business models Xinhua Wenxuan: The company is actively promoting the construction of chain outlets outside the province. Xinhua Bookstore: With the strategic goal of "establishing and perfecting the publication marketing network system covering the whole country and overseas", the aim of improving the circulation efficiency and benefit of publications, the fundamental goal of constantly creating customer value, the aim of realizing planned economy and scale benefit, and the modern management mode with the combination of chain operation and e-commerce as the core, the head office adheres to the "market development" orientation, actively promotes the agency system, consignment system and promotion system, and conceives new ideas to adapt to the development of market economy.