Basic introduction Chinese name: JetBlue mbth: JetBlue is headquartered in new york, USA, and was established in February: 1999. ICAO code: JBU IATA code: B6 introduction, history, business overview, JetBlue fleet, employees, accident records, hub airport introduction: new york JFK International Airport Key cities: Long Beach Airport, Fort Lauderdale Airport, Washington Dulles International Airport, Oakland International Airport, Boston Logan International Airport Frequent Flyer Reward Program trueBlue Flight Thank you call sign: JetBlue was established in February,1. Several JetBlue executives, including david nail, then CEO of JetBlue, were employees of Southwest Airlines. The founder team of JetBlue tried to name the airline "Taxi" and paint the fuselage yellow to remind passengers of new york taxis, but gave up for various reasons. Including the negative image of taxi in new york, the word taxi is easily confused with the term "taxi" in air traffic control, and investor JPMorgan Chase also threatened to withdraw his capital if he didn't change the company name. They also thought about setting up their company base in Trenton, New Jersey, but failed to get support. After the 9 1 1 incident of 200 1 and the 9. 1 1 incident of 2006, almost all American airlines are in trouble, and JetBlue is one of several American airlines that can keep profits. In 2002, JetBlue was listed on Nasdaq, becoming the most popular airline stock in history. From 2002 to 2004, JetBlue's financial situation was very stable. Other airlines are scrambling to follow JetBlue's example and set up low-cost airlines. Delta Air Lines established Song (which ended after only three years of operation) and United Airlines established Ted. In 2002, JetBlue acquired LiveTV. Direct TV provides JetBlue with 36 direct satellite TV channels. In 2004, JetBlue announced that it would add 100 channels, including XM Radio, Fox Broadcasting Company and 20th Century Fox Film Company. JetBlue did not follow the example of other big airlines to sell snacks to passengers to increase revenue. Instead, it encourages passengers to use call buttons in advertisements to promote their diligent service. With record profits, JetBlue bought more new planes to strengthen its route network. In June, 2004, JetBlue launched its first international flight from new york to Santo Domingo, Dominica and China. JetBlue initially chose John F. Kennedy International Airport as the hub airport of new york. Although it is far from the city, there are fewer flights and less transit time. In 2004, JetBlue launched a flight from la guardia airport. In 2005, it was extended to Newark Liberty International Airport, so that JetBlue's service can be used at three major airports in new york. On June 5438+February, 2007, JetBlue announced that it would provide wireless Internet access service, and the first flight providing this service will be on June 5438+February 1 1. High oil price June 5438 +20051October, JetBlue announced that its quarterly profit plummeted due to high oil price. Operational problems, oil prices and the service quality of JetBlue itself make its profitability decline continuously. Despite this, JetBlue continues to expand its business as scheduled. In February 2006, JetBlue suffered a loss for the first time since its establishment in the fourth quarter of 2005. The first quarter of 2006 is still a deficit, and it is expected that the whole year of 2006 will be a loss. After the quarterly results of/kloc-0 were announced, JetBlue made a plan to return to the profit track, detailing how to cut costs and increase revenue. In the second quarter of 2006, JetBlue turned a profit. Business Overview JetBlue mainly operates inland routes in the United States and international routes to and from the Caribbean, Bahamas and Bermuda. Southwest Airlines is similar to JetBlue, but it is mainly different from Southwest Airlines' point-to-point short-haul routes. JetBlue chooses some longer routes and operates feeder routes. Different from other low-cost airlines, JetBlue takes comfortable environment as its selling point, such as personal TV and leather seats. To quote Nearman, JetBlue was born to bring human beings into air travel. Accurate positioning and strategic confrontation are the prerequisites for JetBlue's success. JetBlue can still maintain its profitability at low fares, mainly due to the practice of reducing costs. Due to the single model of the fleet, the training cost of JetBlue's ground crew and technicians has also been reduced. JetBlue is also the first airline to adopt 100% paperless ticket service. JetBlue has a high utilization rate. JetBlue Fleet (as of July, 2008) Airbus A320-200 122 Embraer 190 5 1 JetBlue painted fuselage is mainly white, with a dark blue belly, and the fleet name with the theme of "blue" written on the front of the fuselage, such as "Horn if you love blue", etc. The tail rudder of each plane is painted with different blue tones, different geometric patterns and the white word "jetBlue". In order to celebrate the acceptance of Airbus A320No. 100, JetBlue specially added the words "Our Airbus A320No. 100" to her Airbus A320No. 100, and named it "Blue 100". The tail of the aircraft was painted with many different colors on a dark blue background. JetBlue has about10,000 employees. Customer support services are provided by Utah employees who work from home, which saves JetBlue a lot of money. 20% of JetBlue tickets are sold by telephone, and the rest are sold online. Accident record: September 2, 20051day: JetBlue Flight 292, an Airbus A320, was originally scheduled to fly from LA to new york. After taking off, it was found that the nose landing gear could not be retracted and twisted 90 degrees from the normal direction. After running out of fuel, the captain finally decided to be in crash landing, Los Angeles International Airport. Except that the front wheel of the plane is damaged, it is safe for people and machines.