The advantage of DCG is that it can provide comprehensive and accurate evaluation indicators, which can be applied to different data sets and can also provide users with better search results. In Nike's business, DCG has a wide range of applications, which can be used to measure the quality of search experience, optimize search engines and improve the accuracy of product recommendation.
With the development of artificial intelligence, machine learning and big data, DCG has a very broad development prospect in the future. It can provide more accurate and intelligent search results, help users quickly obtain needed information and improve the quality of search experience. Therefore, in the future, DCG will become an indispensable part of Nike's business field and make important contributions to the company's business growth and business value.