"Harmony" means harmony without difference, loyalty without complaint, specialization without blame, and "harmony" means cooperation without complaint, conscious without complacency, full cooperation, and win-win with colleagues, companies, customers and partners.
★ Make progress and be innovative.
"Fine" means concentration, professionalism, specialization and Excellence. "Progress" means enterprising, innovative, developing, improving day by day, eternal passion and pursuing Excellence; "Innovation" has two meanings, one is internal self-improvement and the other is external learning and innovation. We are not satisfied with the status quo, we have a sense of pursuit and crisis, so we should renew ourselves. The new logo of carnation is directly expressed in Chinese and English, with the Chinese character carnation as the main design element. The seal pattern uses strong China calligraphy and irregular vermilion background, and the right side of the pattern uses soft and round sea blue carving artistic fonts written by peak strokes on the west side. The whole logo is the ultimate organic combination of pure China elements and pure Western elements, which not only sets off seemingly contradictory design elements, but also highlights the artistic effect of the combination of Chinese and Western elements. It is natural and harmonious, just like a blue sky and a red sun, which is particularly eye-catching. The whole symbol implies that carnation has created a win-win ideal of working together.
Logo has also introduced a new concept in color selection. The colors are mainly international fashion red and technology blue, with sharp contrast and strong visual impact. Further highlight the professional and stable brand image of carnation. Red, which exudes passion, enthusiasm and forge ahead, symbolizes the spirit of continuous exploration and innovation of the Dianthus team and the vitality of the enterprise; Blue represents the characteristics of calmness, wisdom, professionalism and firmness, and embodies the consistent style of Dianthus, which is pragmatic, rigorous, dedicated and reliable.
The brand-new image logo more clearly expresses the core business philosophy of carnation, and further shows that carnation will enhance its competitiveness and aspire to become a leader in sustainable development in the field of data governance.