On March 9th, Beijing Wei Xing Travel Technology Co., Ltd. (hereinafter referred to as Wei Xing Travel) was formally established. This new company is a wholly-owned subsidiary of Wei Xing Technology Co., Ltd. (hereinafter referred to as Wei Xing Technology), and Wei Xing Technology is a joint venture between Geely Technology Group under Geely Holding and Daimler's mobile service company. The total tribe is located in Hangzhou, with an investment of 65.438+0.7 billion yuan, and each party holds 50% of the shares. It is reported that the company mainly promotes high-end models to enjoy travel services, and some of its senior service personnel have the ability to communicate in Chinese and English, which can meet the needs of international customers.
Coincidentally, just one week after Wei Xing Travel was formally established, Gojek, a travel giant in Southeast Asia, also received $654.38+02 billion in financing to compete with Grab, a once-popular local tourism company.
This is one of the few good news in the field of pleasure travel recently. Prior to this, the field of pleasure travel was almost brutally baptized. All the car-sharing platforms such as Youyou Car Rental, Guanzhong Car Sharing, EZZY, car2go, Tuge, etc. were shut down, creating a car-sharing cemetery. EVCARD and GoFun were "forced" to launch preferential daily rental services due to the epidemic.
The impact of the epidemic is even greater.
Since March, 20 17, Youyou Automobile announced that it would stop operating, which greatly promoted the development of new energy vehicles and began to cast a shadow. Then on 20 17, 10, EZZY announced the dissolution; 165438+ 10, Tianjin "Little Spirit Dog" was exposed on the road. By 20 18, muggle travel announced that it would stop serving; BAIC business enjoys traveling lightly, announces business upgrade, and weakens the role of enterprises as operators; Road songs without fixed parking spaces have also begun to withdraw from the Nanjing market. A year later, Wang Lifeng, the founder of Tuge, was on the "Lao Lai" list.
At the same time, * * * car cemetery gradually made headlines in major media, and car * * * car business was a smash hit and quickly fell into a quagmire. During this period, there were also cases where the deposit could not be refunded by car on the avenue in Qingdao; The person in charge of the three plus one * * * car was arrested and the deposit was delayed; Xiao Ming, focusing on Hefei, is on a business trip, and the deposit cannot be refunded. For a time, it is difficult for many consumers to refund the deposit.
The reason for this state is that most of the * * * tourism projects are operating at a loss. At the 17th China Automobile Industry Forum held on June 19 last year, Zhong Lixin, director of SAIC, revealed the reasons for the collapse of Avenue Bank. He said: "Before the road is closed, their daily income per car can reach 100 yuan, which means that their monthly income is 3,000 yuan, and they have to pay 1.350 yuan's gasoline fee, 45% of the gasoline fee, and insurance, and 500 yuan every month. Dispatch fee 584, parking fee 200 and maintenance fee 250 add up to 3000. The monthly income of this car is 3,000 yuan, and the operating expenses are 3,067 yuan, so the operation is very heavy. "
Although there are not many * * * companies that focus on fuel vehicles, they are not affected by the cruising range, while * * * companies that focus on new energy vehicles mean to invest more manpower in vehicle mobilization and charging, which also increases the overall operating cost to a great extent. From this perspective, operating at a loss is the normal state of most enterprises that enjoy traveling.
Under the background of COVID-19 outbreak, it is becoming more and more difficult for tourism enterprises to enjoy * * *. First of all, the decrease in the flow of people has largely led to a decrease in the user base and a decrease in the frequency of car use; Secondly, the cost of preparation and disinfection in the car has also increased. In other words, * * * travel companies need to face greater input and longer input and output, which is undoubtedly worse for industries that are not rich, and this state will accelerate the demise of some * * * travel companies.
* * * Enjoy the positive significance of closed tourism.
No one wants to see an industry with great potential on the verge of failure, but this is the reality. The industry has long asserted that it is difficult to make a breakthrough in car ownership before the arrival of driverless driving, and the current state has proved this to a large extent.
However, in the reporter's opinion, it is not a bad thing that * * * enjoys frequent problems in the field of travel. First of all, the upgrading of closed industries has become the only way out for many car sharing enterprises, including Geely and Daimler's exploration in the field of high-end car sharing and the innovation of many theoretical models. Whether using fuel vehicles, new energy vehicles, fixed parking spaces or non-fixed parking spaces, some enterprises have already explored, which will provide great reference for the latter.
Secondly, for many vehicle companies with * * * travel layout, the temporary uncertainty of the industry will prompt them to strengthen control and exploration in this field, temporarily reduce the layout of * * * travel, and increase investment in the field of driverless driving, which may become the only choice for many car companies, and will certainly promote the development of driverless technology to a great extent.
Thirdly, most importantly, the closure of some travel companies will greatly promote the healthy development of the new energy market. From the above description, it is not difficult to see that the first batch of * * * companies that closed down were mainly small, and a large part of them were enterprises with new energy vehicles as their main models.
Under the background that the country vigorously promotes the development of new energy market, a number of emerging enterprises have emerged in the field of electric vehicles. However, on the one hand, the overall operation ability of emerging new energy vehicle enterprises is not strong, on the other hand, the consumer acceptance is not high, which leads to a large part of electric vehicles flowing to the * * * travel industry, which has long been recognized by the industry.
Under the background of unsatisfactory development of the travel industry, the sales of new energy vehicles will also be greatly affected, which is an important reason for the poor performance of the new energy market and the main factor to further intensify the competition in the new energy market. Undoubtedly, new energy vehicle companies with poor product strength and poor competitiveness will gradually be eliminated by the market, which is not a bad thing for the upgrading and development of the new energy market.
Text/Xu
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This article comes from car home, the author of the car manufacturer, and does not represent car home's position.