Haier always takes the user experience as the center and keeps pace with the times. From a small collective factory that is insolvent and on the verge of bankruptcy, it has developed into an ecological enterprise that leads the Internet of Things era. Among the most valuable global brands of BrandZ 100, it has been rated as the only eco-brand of Internet of Things in the world for four consecutive years.
In the future, Haier will continue to join hands with world-class eco-partners to build high-end brands, scene brands and eco-brands, build an IoT ecosystem such as food, clothing, housing, transportation, health care and medical education, and customize personalized smart life for users around the world.
Haier's advantages
1, Haier's advantage lies in innovation. Conceptual innovation in the stage of famous brand strategy: conceptual innovation in the stage of diversified strategy; Conceptual innovation in the stage of internationalization strategy. Haier company has determined the correct strategic direction of the enterprise with innovative ideas.
2. Haier Logistics forms a new advantage of Haier Group. Haier logistics strengthens inventory turnover and improves capital utilization; Haier Logistics optimizes suppliers to ensure product quality; Haier logistics reduces Haier's manufacturing cost. Haier Logistics makes use of the existing distribution network and resources, and actively expands the socialized distribution logistics business with the help of information systems, so as to make the distribution network more sound, provide guarantee for quickly meeting the needs of users in the new economic era, and realize zero-distance service.
The above contents refer to Baidu Encyclopedia-Haier